About the role
When a dog has a problem, their person looks for an answer. We want them to find it with us — on social media, on YouTube, on Google, in AI answers, in specialist magazines, in reviews. Campaigns generate attention in waves. You build what lasts: content that can still be found in twelve months, and visibility that adds up instead of fizzling out. You lead our creator team and manage influencers, editorial teams and agencies.
Tasks
•Social channel development: You develop our organic social channels and the social media team, and build new channels: format development, channel strategy, frequency, community.
•Editorial planning: You create the editorial calendar across all organic channels. You take care of topics, timing, resources, implementation and prioritisation.
•Leading the creator and influencer team: You lead our creator team: goal-setting, feedback, development, capacity planning. You are responsible for influencer marketing, including creator campaigns — from selection, briefing and relationship management through to evaluation.
•Long-form and evergreen content: YouTube long-form, blog content, guides, advice articles. You develop the formats, brief and commission production — and produce content yourself when that is quicker. You build independently what campaigns and product launches do not cover. You independently turn campaign material into evergreen formats, without anyone assigning this to you.
•PR and earned media: Specialist magazines, online magazines, comparison sites, review platforms, external blog posts. You build relationships with editorial teams and platforms and encourage reviews. You involve educational creators and veterinarians as sources of credibility.
•SEO and GEO: You are responsible for our visibility in search engines and AI-generated answers. You decide which topics we should cover and where we have gaps — and translate that into the editorial calendar.
•Agency management: You coordinate external agencies, freelancers and production partners: briefing, quality, timing, budget.
Requirements
•Several years of experience building short-form, long-form and evergreen content with Instagram, TikTok and YouTube
•Several years of experience managing external producers, freelancers or agencies
•Experience in leading a content or creator team, either functionally or disciplinarily
•Experience in SEO — both content-wise and technically, not just keyword research
•Demonstrable understanding of visibility in AI answers (GEO / AI Search) and how it is achieved
•Editorial diligence with health topics: you know why sources, expertise and traceability are non-negotiable for this content
•Very good German, good English
•You love dogs and cats
Conditions
No conditions stated in the posting.
