ВЕЛМИ-СМАРТ

Marketing Manager Product (Fintech, B2B)

In short

This role owns product positioning, messaging, and go-to-market strategy for a B2B fintech platform serving banks, payment providers, and regulated financial institutions. The company is a ~60-person product business, and the position requires 5+ years in product marketing, product management, or solutions marketing within B2B SaaS/enterprise technology, plus comfort with APIs, integrations, KYC/AML, and payment flows. Daily work includes competitive intelligence, sales enablement, product launches, and driving adoption, cross-sell, and upsell.

Location
Minsk, Belarus. Work format: onsite, remote, or hybrid.
Salary
Up to $5,000 gross per month.
Company
B2B fintech company of approximately 60 people providing platform and technology services for banks, fintechs, payment providers, and regulated financial institutions.
What you will do
•Own product positioning, messaging, marketing strategy, and execution.
•Research customers and markets, including ICPs, personas, and win/loss analysis.
•Develop competitive intelligence and battlecards.
•Plan go-to-market activities and product launches.
•Create sales enablement materials, including decks, one-pagers, demo scripts, and case studies.
•Develop product content and customer stories, support pricing and packaging, and drive product adoption, cross-sell, and upsell.
Requirements
•5+ years of experience in Product Marketing, Product Management, or Solutions Marketing in B2B technology.
•B2B SaaS or enterprise product experience.
•Strong written English and presentation skills.
•Comfort working with APIs, integrations, SaaS/cloud, KYC/AML, and payment flows.
•Commercial mindset focused on pipeline, win rates, and revenue.
Nice to have
•Fintech, banking technology, or payments background.
•Startup or scale-up experience.
Culture & Benefits
•Real ownership over product marketing.
•Direct work with leadership.
•Opportunity to influence how the technology is taken to market.
•Onsite, remote, or hybrid work format in Minsk.

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