Description
We're looking for a hands-on Growth & Lifecycle Marketing Manager to build and scale our marketing engine. You will own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content and thought leadership initiatives targeting a defined B2B audience. This role is ideal for someone who combines strategic thinking with strong execution skills and is comfortable operating in a fast-moving environment.
Responsibilities
•Own lifecycle marketing in HubSpot
•Drive outbound demand generation
•Lead content and thought leadership initiatives targeting a defined B2B audience
Requirements
•3–7 years in B2B marketing, preferably in fintech, or regulated industries
•Proven experience with HubSpot or similar marketing automation tools
•Strong background in lifecycle marketing and demand generation
•Audience segmentation
•Funnel optimization
•Email and outbound campaign execution
•Ability to translate complex technical or regulatory topics into clear content
•Strong writing and communication skills
•Experience working cross-functionally with product and technical teams
•Hands-on and execution-focused
•Comfortable building from 0 → 1
•Data-driven and results-oriented
•High ownership and accountability
Nice to have
•Experience targeting financial, or compliance-related audiences
•Familiarity with fintech regulations (PSD2, MiCA, AMLD, etc.)
•Experience scaling marketing
Conditions
No conditions specified in the posting.
