ВЕЛМИ-СМАРТ

Marketing Manager Product (Fintech, B2B)

In short

This is a Product Marketing Manager role at a ~60-person B2B fintech company providing platform and tech services to banks, fintechs, payment providers, and regulated financial institutions. The role owns positioning, messaging, go-to-market, and sales enablement, working across Product, Sales, Marketing, Delivery, and Customer Success. It requires 5+ years in Product Marketing/Product Management/Solutions Marketing in B2B SaaS or enterprise products, with a fintech/banking/payments background and comfort with APIs, SaaS/cloud, KYC/AML, and payment flows being a strong plus.

About the company
B2B fintech company (~60 people) — platform & tech services for banks, fintechs, payment providers, and regulated financial institutions.
The role
Own positioning, messaging, and go-to-market for our products. Sit at the intersection of Product, Sales, Marketing, Delivery, and Customer Success — translating complex fintech tech into business value. Hands-on: strategy + execution.
What you'll do
•Positioning & messaging
•Customer & market intelligence (ICPs, personas, win/loss)
•Competitive intelligence & battlecards
•Go-to-market & product launches
•Sales enablement (decks, one-pagers, demo scripts, case studies)
•Product content & customer stories
•Pricing & packaging support
•Product adoption & cross-sell/upsell
What we're looking for
•5+ years in Product Marketing / Product Management / Solutions Marketing (B2B tech)
•B2B SaaS or enterprise product experience
•Fintech, banking tech, or payments background — strong plus
•Startup / scale-up experience
•Comfort with APIs, integrations, SaaS/cloud, KYC/AML, payment flows
•Excellent written English & presentation skills
•Commercial mindset (pipeline, win rates, revenue)
We offer
Real ownership, direct work with leadership, and impact on how we take our technology to market.

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