Nexperia

Product Marketing Manager

In short

Product Marketing Manager role at a semiconductor company, owning a product portfolio from strategy through new product introduction, growth and optimisation. Works across Marketing, Sales, R&D, Operations and Finance to shape portfolio strategy, pricing and launches. Requires a Master's degree in Engineering/Physics or technical background combined with Business/Economics, plus semiconductor industry experience in product marketing, product management or application engineering. Based onsite in Italy, full-time, mid-level.

About the Role
As a Product Marketing Manager, you will take commercial ownership of a semiconductor product portfolio throughout its lifecycle, from strategy and new product introduction through growth and portfolio optimisation. Working across Marketing, Sales, R&D, Operations and Finance, you will turn customer and market insights into clear product priorities, compelling value propositions and business opportunities. You will combine strong technical expertise with commercial thinking to shape portfolio strategy, drive profitable growth and strengthen the company's market position. This is a highly visible, international role for someone who enjoys working at the intersection of technology, customers and business.
Responsibilities
•Own and develop the product portfolio, defining product, positioning and cost-down roadmaps throughout the product lifecycle.
•Drive new product development and launches, creating robust business cases and supporting successful market introductions and volume ramp-up.
•Shape portfolio strategy and positioning based on customer needs, market developments, application trends and competitive insights.
•Drive business planning and execution, monitoring product performance and contributing to Product Group and S&OP planning.
•Develop pricing and commercial strategies in collaboration with Commercial Marketing and Finance to support profitable growth.
•Partner with Sales and Marketing globally to promote the portfolio, support customer opportunities and deliver product training and guidance.
•Monitor markets, technologies and competitors to identify emerging opportunities, risks and future portfolio priorities.
•Collaborate across R&D, Sales, Marketing, Operations, Logistics and Finance to ensure effective product development, launch and ongoing portfolio management.
Requirements
•A Master's degree in Engineering or Physics, or a technical Master's degree combined with Business Administration or Economics.
•Professional experience in product marketing, product management or application engineering within the semiconductor industry.
•Strong knowledge of semiconductor device physics, electrical engineering and electronic hardware design.
•A strong commercial mindset, with the ability to translate technical and market insights into product and business decisions.
•Excellent analytical and problem-solving skills, with a structured and data-driven approach.
•Strong communication and presentation skills, with the ability to engage customers and stakeholders across different functions.
•A proactive, entrepreneurial and customer-focused mindset, with the confidence to identify and pursue new opportunities.
•The ability to collaborate effectively in international, cross-functional teams.

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