About the role
In a fragmented sector, Fysiogroep Nederland (FGN) joins forces with high-quality leading practices active in physiotherapy and speech therapy. Backed by private equity, the group is now the market leader, with ten regional partners operating under their own brands, hundreds of locations and around 1,500 colleagues. Now that FGN is bringing online marketing in-house, the Marketing Manager will ensure that more people can find good care nearby and that the treatment schedules at all the practices are full.
Responsibilities
The Marketing Manager ensures the online visibility of all the regional brands. Google Ads is part of the daily work, especially given the budget involved. With a follow-up email after the final appointment, the practice stays involved in the recovery, strengthens its relationship with the client and remains top of mind if a complaint arises again. The Marketing Manager answers these questions with data, A/B tests and dashboards, for ten brands on one platform at the same time. The Marketing Manager is also the first point of contact for the marketing leads in the regions. In the monthly meeting with all the marketing leads, the Marketing Manager shares the results and ensures that a good idea from one region is adopted in another. The Marketing Manager brings structure, develops plans and leads their implementation. Broader projects are also part of the role, such as rebranding acquired practices under the regional brand, employer campaigns for the group and positioning FGN itself towards practice owners and health insurers, in collaboration with the agency that manages the shared website platform.
Requirements
•At least 5 years of experience as an all-round online marketer
•Strong in SEO, SEA and email marketing
•Focuses on conversion and cost per new client
•Builds their own dashboards and reports
•Uses AI to improve effectiveness and speed
•Works hands-on, enjoys pioneering and uses AI to work faster and more effectively
What's offered
At FGN, there is an opportunity to build marketing for an entire organization, with its own budget and on the scale of a market leader. All the brands run on one website platform, and the media budget and client base are in place, as are the basic processes. How FGN will grow with this over the coming years is still open. Everything is ready for a marketer who works hands-on, enjoys pioneering and uses AI to work faster and more effectively to achieve visible results in healthcare.
