PROJECTUS

Digital marketing manager in healthcare

In short

Fully remote B2B SaaS marketing manager role focused on healthcare, owning demand generation and performance marketing end-to-end. The company needs someone to audit existing marketing, build a data-driven strategy from scratch, and run campaigns with clear metrics-based reporting. Requires proven B2B SaaS healthcare marketing experience, strong analytical skills, and the ability to work independently in an unstructured environment. This is a hands-on execution role, not brand or communications work.

About the Role
We're looking for a highly analytical, hands-on Marketing Manager who can take full ownership of marketing performance. This role is for someone who thrives in ambiguity, can audit what exists, identify what's missing, and build a clear, data-backed marketing engine from the ground up. You'll be expected to operate with clarity and precision, translating activity into measurable outcomes. This is not a brand or comms-led role. It's performance, metrics, and execution.
Responsibilities
•Audit current marketing efforts, channels, and performance metrics from day one
•Define and implement a clear, data-driven marketing strategy aligned to growth goals
•Own and track core performance metrics (daily/weekly) to guide decision-making
•Build and optimize demand generation campaigns across relevant channels
•Establish reporting frameworks that clearly link activity to outcomes
•Continuously test, iterate, and improve campaigns based on performance data
•Work cross-functionally to ensure marketing aligns with commercial objectives
•Clearly communicate results in a concise, outcome-focused manner
Requirements
•Proven experience in B2B SaaS marketing within healthcare or a related industry
•Strong analytical mindset with the ability to build and interpret performance metrics
•Experience owning demand generation and performance marketing initiatives
•Ability to operate independently and "figure it out" in an unstructured environment
•Clear, concise communicator who can distill complexity into simple insights
•Comfortable being held accountable to numbers and outcomes
•Someone who comes prepared, structured, and to the point
•Someone who speaks in outcomes and metrics, not just activity
•Someone who can identify gaps and proactively solve them
•Someone who understands what they know, what they don't, and how to close that gap
•Someone who can build, not just manage
Conditions
No conditions stated in the posting.

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