About the role
This role has a lot to offer: plenty of responsibility, room to grow, and the chance to shape things. All marketing activities come together with you—you plan, manage, and take responsibility. You keep track of the big picture and the numbers, without losing sight of how we are perceived as a brand and how we build trust and genuine customer loyalty. You are not responsible for performance marketing. Your focus is campaign planning, coordination, and execution, with increasing strategic responsibility.
embelly is a Berlin-based health startup focused on gut health, offering holistic, science-based support through at-home health tests, plant-based supplements, alternative therapy approaches, and health advice.
Tasks
•Plan and take responsibility for all campaigns—from flash sales to Black Week, from the idea through to reporting.
•Combine e-commerce best practices with our topics and products.
•Orchestrate all channels so they work together perfectly: email, WhatsApp, print mailings, social media, CRM flows.
•Take responsibility for all campaign assets, from briefing through to approval.
•Create themes, slogans, copy, and offers that resonate.
•Plan our Instagram feed in alignment with ongoing campaigns.
•Manage campaign assets in Shopify, Klaviyo, and ChatArmin.
•Work closely with the founder as well as Design, Customer Service, Operations, Finance, and CRM.
•Coordinate external partners, such as performance or CRM agencies, keeping everything up to date, on brand, and properly aligned.
•Keep the tone of voice and visual identity consistent across all channels.
•Build trust and brand loyalty through clear messaging and value propositions.
Requirements
•At least 2 years of professional experience in marketing; e-commerce or startup experience is an advantage.
•A generalist and organizational talent who enjoys operational work and has a strategic mindset.
•Ambitious, resilient, and quick to absorb new information—you get things done and learn rapidly.
•Strong language and conceptual skills: excellent German (C2/native speaker) and confident English.
•Comfortable with numbers and structured: you measure, understand, and prioritize KPIs, uplifts, and contribution margins.
•Detail-oriented without losing sight of the big picture; proactive, hands-on, and reliable.
What we offer
•Help people with genuine health problems through products that work and support customers over the long term.
•Work in a sensitive, fast-growing health market, combining data-driven and creative work.
•Orchestrate our marketing campaigns end to end and see the direct impact of your work.
•Bring your ideas, test new approaches, and play a key role in shaping embelly's marketing.
•Work closely with the founder, Design, Customer Service, Operations, and external partners.
•Plan, manage, and develop campaigns from A to Z, from briefing through to reporting.
•Enjoy flexible working hours and the option to work in a hybrid setup.
•Join a small, motivated team and enjoy a dog-friendly office.
•Grow with embelly and gradually take on more responsibility, both operationally and strategically.
•Develop your strengths with us and discover your interests.
•Shape a role that suits you, whether as a (Senior) Campaign Lead, Head of Brand, or in a position we develop together.
