LEGO

Marketing manager in family entertainment

In short

Marketing Manager role at LEGO Discovery Centres, bringing global marketing campaigns and toolkits to life locally for Birmingham and Manchester sites. The job involves coordinating 4–5 on-site events a year, managing agencies and local partners, and using market data to improve campaign execution and attendance. Requires prior experience delivering local marketing campaigns and coordinating on-site activations; hybrid work based in London with up to two days remote per week.

Описание
Just imagine bringing global marketing ideas to life for LEGO® Discovery Centres across the UK. Then make it real. As Marketing Manager, you'll bring global marketing direction to life across our UK LEGO® Discovery Centres. The global marketing team will provide strategy, recommendations and campaign toolkits. You'll use your local market knowledge to translate them into effective campaigns and activations for Birmingham and Manchester, working closely with on-site teams to make sure execution lands brilliantly.
Задачи
•Bring global campaigns and toolkits to life through relevant marketing activity for our Birmingham and Manchester LEGO Discovery Centres.
•Coordinate 4–5 on-site events each year, helping turn campaign ideas into engaging local activations.
•Work closely with colleagues at both locations to connect marketing activity with local opportunities and audiences.
•Use your UK market knowledge to shape how global recommendations are implemented locally.
•Connect global marketing colleagues, agencies and on-site teams to keep activity moving and execution consistent.
Требования
•Delivered local marketing campaigns using strategy, campaign frameworks or toolkits provided by the global marketing team.
•Led local marketing activations and on-site events, coordinating delivery with on-site teams.
•Coordinated agencies, local partners and site teams to deliver marketing activity and on-site activations.
•Used local market and campaign performance data to inform campaign execution and improve attendance or commercial results.
Условия
•Enhanced paid leave options for important times.
•Life and disability insurance covering all colleagues.
•Resources and benefits to nurture physical and mental wellbeing, plus opportunities to build community and inspire creativity.
•Generous colleague discount from day 1.
•Bonus scheme when goals are reached, if eligible.
•Hybrid work model ("Best of Both") offering the option to work from home up to two days per week; your People Leader will discuss how this applies to your role and team.

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