About
ROAR B2B is part of CloserStill Media. We're the team behind some of the UK's most important industry events, from the Environmental Services & Solutions Expo and Naidex to B2B Marketing Live. We bring together decision-makers, innovators and problem-solvers across Environment, Healthcare and Business Technology. Our events aren't just about networking. They're where real solutions get started and industry leaders want to be involved.
Responsibilities
•Build marketing strategies for your portfolio of events and platforms, in line with business objectives
•Base everything on clear customer segmentation and a strong understanding of what drives visitors and exhibitors
•Work with show teams to plan exhibition and awards campaigns that hit strategic goals
•Build operational plans and keep the team to deadlines and budgets
•Plan and deliver campaigns across email, digital, social, print, direct mail, PR and events
•Drive visitor registrations, inbound leads and new exhibitor opportunities
•Own persona development, messaging and the content calendar
•Lead digital activity including SEO, PPC, social and email
•Use campaign dashboards daily, and recommend changes based on what they tell you
•Analyse trends over time to build more effective campaigns
•Share insight with sales and event teams to drive revenue
•Make sure data governance and management policies are followed
•Work closely with colleagues across the marketing team, share knowledge and best practice, and help build a collaborative, high-performing culture
•Champion testing and metrics-driven decisions, and share what works across ROAR
•Direct the design and production of all marketing collateral, and make sure everything is proofed and on brand
•Develop and manage marketing budgets and trackers
•Appoint and manage suppliers and agencies against agreed KPIs
•Identify media and industry partners that give maximum exposure at the lowest cost
•Build strong relationships with sponsors, exhibitors and key stakeholders
Requirements
•3+ years' marketing experience, ideally in events or a related field
•A track record of designing and delivering complex, integrated, multi-channel campaigns
•Strong analytical skills, with a history of testing and optimisation
•In-depth knowledge of digital marketing tools, including analytics and reporting
•Proficiency in CRM and marketing automation tools
•Excellent written and verbal communication, with strong copywriting skills
•Exceptional organisation, with the ability to prioritise multiple deadlines
•Confidence supporting and mentoring others
•A creative approach and exceptional attention to detail
Nice to have
•A degree in Marketing, Business, Communications or a related field, or equivalent experience
•Experience marketing B2B trade shows or exhibitions
•Experience with HubSpot
•Working knowledge of environment, healthcare or business technology sectors
Conditions
Not specified in the posting.
