About the Role
We are looking for a talented and commercially minded Content Marketing Manager to join our London-based ETF Content Marketing team. This individual will play a key role in bringing our ETF range to life across multiple channels and audiences, with a primary focus on digital wealth and retail investors, while also contributing to content that supports our professional client base.
Responsibilities
•Define relevant, impactful and differentiated marketing messages across the ETF range, with a focus on key selling points, competitive advantages and clarity of positioning for a digital wealth and retail audiences
•Translate product detail and market data into creative, concise narratives suited to a dual audience of professional and retail investors
•Conduct competitor analysis and monitor industry trends as needed to identify content opportunities and ensure Amundi ETF remains visible and differentiated in the market
•Ensure the Amundi ETF value proposition and messaging pillars are consistently reflected across all content produced
•Plan and deliver a broad suite of content and marketing materials aligned to business line and marketing priorities, primarily for a retail audience but being able to pivot also to a professional audience, across various formats
•Develop content with a specific focus on making complex ETF and investment concepts accessible and compelling for digital wealth, intermediary and retail audiences
•Contribute ideas for new content formats, campaigns and storytelling approaches that reflect the evolving needs of our audiences, especially retail
•Develop content and campaigns tailored to the digital wealth segment, including digital banks, advisors, online platforms and retail-facing distributors, to drive ETF adoption and investor education
•Collaborate with channel marketing colleagues and digital partners to ensure content is fit for purpose across each distribution context
•Identify opportunities to enhance the end-client content experience and increase engagement through innovation in format, tone and channel
•Work closely with content and channel marketing colleagues, product specialists, the sales team and external partners to deliver integrated campaigns
•Liaise with broader Amundi teams where needed, to ensure content is accurate, compliant and aligned with group standards
•Adhere to FCA rules and principles and the Firm's policies and procedures; where appropriate, seek guidance from the Head of Compliance
Requirements
•Outstanding writing skills, with a proven ability to adapt tone, format and complexity for different audiences and channels, from retail and digital wealth through to professional investors
•Understanding of ETFs and/or the asset management industry, with the ability to engage credibly with product and investment specialists
•Demonstrated ability to manage and prioritise a broad and varied workload, balancing longer-term strategic projects with tactical, time-sensitive deliverables
•Minimum 4-6 years' experience in a marketing role within the investment industry, with significant experience in a content-focused capacity
•Flexible, fast learner with a high degree of initiative and the ability to work both independently and collaboratively within a team
•Knowledge of regulatory and industry rules, guidelines and standards (FCA familiarity preferred)
•Business school or university level degree required
•Proficient with MS Office
Nice to Have
•Excellent written and spoken English; fluency in another European language is an advantage, French is a plus but not essential
•Experience working within or serving the digital wealth, intermediary or retail investment sectors; familiarity with professional audiences is an advantage
•Experience with marketing tools such as Canva and Turtl is highly appreciated
Conditions
Not specified in the posting.
