Job Description
Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Key Responsibilities
•Content Delivery & Production Planning
•Content Development & Execution
•Cross-Functional Coordination
•Performance Optimization
•Stakeholder Management
This role requires working from a U.S. Bank location three (3) or more days per week.
Basic Qualifications
•Bachelor's degree, or equivalent work experience
•Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
•Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
•Strong organizational, interpersonal and team building skills
•Effective verbal, written and presentation skills
•Agility in thinking and delivery, along with proven ability to take direction in support of company goals
•Strong decision-making and problem-solving skills
•Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
•Proficient computer navigation skills using a variety of software packages
•MBA or equivalent markers of high achievement are a plus
Benefits
•Healthcare (medical, dental, vision)
•Basic term and optional term life insurance
•Short-term and long-term disability
•Pregnancy disability and parental leave
•401(k) and employer-funded retirement plan
•Paid vacation (from two to five weeks depending on salary grade and tenure)
•Up to 11 paid holiday opportunities
•Adoption assistance
•Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Pay Range: $98,175.00 - $115,500.00
