About the role
As part of the regional Go-To-Market team ("GTM team") within our Small & Medium Business division covering Poland, Germany and the Nordics ("SMB PGN"), you will bring new products and services to our existing and prospective customers and business partners. The GTM team works closely with cross-functional teams across Sales, Product Management and Digital Marketing to ensure smooth product launches and sustainable business growth.
You will be responsible for developing and executing the regional marketing strategy for your assigned markets. This requires a solid understanding of local market conditions, proven marketing expertise, and the ability to drive projects independently and with a clear view of the bigger picture.
Your Responsibilities
We are looking to hire a Go-To-Market Marketing Generalist (m/f/d) on a full-time basis at our Frankfurt am Main location, starting as soon as possible. Your responsibilities:
•Act as the primary point of contact for all assigned campaign and product launch activities, ensuring alignment and smooth execution.
•Plan and manage projects independently and together with cross-functional teams, ensuring business growth and campaign success.
•Plan, implement and monitor marketing and sales campaigns, and take responsibility for project control and documentation.
•Create targeted communication materials that address the needs of customers in specific industries and segments.
•Work with the Digital Marketing team to deliver impactful website content that supports revenue through clear company and product information.
•Own budget control and performance metrics (KPIs), making sure campaigns are delivered on time and within budget.
•Analyse customer feedback, market dynamics and sales performance, and adjust strategies based on data to continuously improve marketing initiatives.
•Collaborate closely with the Sales team, creating compelling sales materials, scripts, presentations and documents that support customer engagement.
Your Profile
•Experience: At least 5 years of experience in marketing, sales support or product launches, ideally in a banking environment.
•Skills: Strong analytical, organisational and communication skills, with attention to detail and the ability to see the big picture. Very good problem-solving and project management skills, a strong service and customer focus, and a friendly, approachable manner.
•Ways of working: Independent, collaborative and team-oriented.
•Nice to have: Experience in fintech, business development or digital marketing, and experience working in cross-functional, international teams.
Language Skills
•German (essential): fluent in speaking and writing, native-level proficiency.
•English (essential): fluent in speaking and writing.
•Additional language (very welcome): a Nordic language (e.g. Swedish) or Polish – an advantage for working across the PGN region.
Hybrid/flexible schedule
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Total Rewards
U.S. Bank is committed to fair, equitable, and transparent compensation practices in line with local regulatory and legal requirements. Our total rewards approach is designed to attract, retain, and support top talent while ensuring equal pay for work of equal value.
We offer a market-competitive compensation package that includes:
•Clearly defined salary ranges aligned with industry benchmarks and internal equity standards.
•Performance-based incentives for eligible employees (as defined by relevant plan rules), awarded through transparent, objective criteria that recognize both individual and company performance.
•Inclusive equitable benefits that are accessible to all employees and focused around our 3 main pillars of financial wellbeing, health & wellness.
•Continuous development opportunities including training, education support, and career progression pathways based on inclusive and transparent criteria.
•Employee recognition programs that celebrate achievements and milestones for all.
Further details of the compensation package will be provided upon application.
