About
Ruby Labs creates and operates consumer products across the health, education, and entertainment industries. The team is building a payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products.
Responsibilities
•Own the product website as an acquisition and conversion channel; improve positioning, messaging, information architecture, and copy
•Build and launch landing pages for products, use cases, industries, campaigns, and competitors
•Improve visitor-to-lead and lead-to-demo conversion through experimentation, A/B testing, and conversion-rate optimization
•Analyze visitor behavior and funnel drop-offs; maintain and update marketing pages using web, no-code, and AI tools
•Collaborate with product and engineering teams on deeper technical changes
•Build and operate the product's content engine across the blog, industry insights, guides, case studies, research, product content, and newsletters
•Turn internal expertise from product, engineering, and payments teams into external content
•Develop narratives on payment orchestration, payment performance, routing, retries, fraud, subscriptions, and related topics
•Create educational and commercially oriented content, repurpose ideas across formats and channels, and maintain high messaging and content quality
•Own social media, with LinkedIn as the primary channel, and execute the company content strategy
•Build the public presence of company leadership and subject-matter experts; create executive thought-leadership content
•Identify industry conversations, trends, and opportunities; grow a relevant audience of payments, fintech, product, and technology decision-makers
•Build product visibility in the global payments and FinTech ecosystem
•Identify opportunities for media coverage, expert commentary, interviews, podcasts, newsletters, industry publications, conferences, panels, webinars, awards, rankings, and partnerships
•Build relationships with journalists, creators, communities, and industry platforms
•Position the company and its leadership as credible voices in payment orchestration and payment infrastructure
•Track competitor narratives and identify opportunities to join relevant industry conversations
•Own organic acquisition; conduct keyword, competitor, and search-intent research
•Build content clusters and high-intent commercial and competitor pages around high-value payment topics
•Manage on-page, technical, and content SEO; develop backlink and external distribution strategies
•Improve visibility across Google and AI-driven discovery platforms, including ChatGPT, Perplexity, and Gemini
•Track organic traffic, rankings, visibility, leads, and pipeline from search
•Build and optimize acquisition funnels from first interaction to qualified opportunity
•Develop landing pages, lead magnets, reports, webinars, and other acquisition assets
•Build email nurturing and lifecycle campaigns; implement marketing automation and lead-routing workflows
•Experiment with inbound, paid, partnership, community, retargeting, and outbound-assisted acquisition
•Work with Sales to improve lead quality and conversion; identify channels that can generate qualified pipeline
•Own marketing analytics and attribution; track website traffic, acquisition sources, conversion rates, qualified pipeline, marketing-sourced and marketing-influenced pipeline, SEO, content and campaign performance, and CPL/CAC where applicable
•Build marketing performance dashboards and reporting
•Run structured growth experiments through hypothesis, launch, measurement, learning, and iteration; prioritize measurable business outcomes over vanity metrics
•Use AI across marketing workflows, including research, content creation and editing, SEO research, visual creation, video production, landing-page development, content repurposing, data analysis, outreach personalization, automation, and reporting
•Create reusable AI workflows and automations; evaluate tools that improve marketing quality, speed, or scale
•Personally ship landing pages, content, campaigns, and experiments; use data to decide what to scale or stop
•Proactively identify opportunities, turn complex technical products into clear narratives, and use AI to increase speed and output without sacrificing quality
Requirements
•At least 4 years of hands-on experience in growth, content, digital marketing, or demand generation
•Experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment
•A strong portfolio of marketing initiatives personally built or owned
•Demonstrated results in organic traffic growth, qualified leads, pipeline, conversion improvements, audience growth, or content and campaign performance
•Strong understanding of B2B acquisition funnels and complex sales cycles
•Excellent written English and strong copywriting skills
•Strong understanding of positioning, messaging, and content strategy
•Practical experience with SEO and website conversion optimization
•Experience with marketing automation, CRM, and analytics platforms
•Strong understanding of LinkedIn and B2B content distribution
•Ability to work independently with minimal supervision
•Strong hands-on experience with modern AI tools
•Comfortable working in a fast-moving environment with a high degree of ownership
Nice to have
•Experience in payment orchestration, payments infrastructure, payment processing, FinTech, billing, subscriptions, fraud or risk platforms, or API-first SaaS
•Experience at a high-growth startup with a strong content and media presence
•Experience building a marketing function or major acquisition channel from an early stage
•Experience with HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar platforms
•Experience building marketing workflows with ChatGPT, Claude, Perplexity, Cursor, or other AI tools
•Experience with PR, podcasts, industry media, events, or executive thought leadership
•An existing network in the payments or FinTech ecosystem
Conditions
•Remote work environment with the freedom to work from anywhere, anytime
•Unlimited paid time off
•Paid national holidays
•Company-provided MacBook for employees who need one
•Flexible Independent Contractor Agreement, offering flexibility, autonomy, entrepreneurial opportunities, tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
•Applicants may be located in any country within approximately ±4 hours of CET
•Application review typically takes 3 to 5 days, but may take longer due to application volume
•Interview process: recruiter screening (40 minutes) and final interview (60 minutes)
•Independent contractor agreement
