About Spryker
Spryker provides a modular, headless, API-first commerce platform that enables businesses to build and scale digital commerce experiences across B2B, B2C, and marketplace models.
Responsibilities
•Own and improve website experiences for campaigns, priority topics, and business updates, including page structure, user journeys, navigation, internal linking, and campaign landing pages
•Manage web updates from brief to publication, coordinate reviews and approvals, and quality-check pages across desktop and mobile
•Set up and manage paid campaigns across LinkedIn, Google Ads, and other relevant channels, defining audiences, targeting, campaign structures, budgets, messaging, creative requirements, landing pages, and timelines
•Monitor and optimise paid activity through performance reviews, budget and pacing management, audience and keyword refinement, and creative or landing-page testing
•Evaluate the quality of campaign engagement and leads
•Track campaign results across newsletter sponsorships, paid promotions, and other lead-generating campaigns using advertising, website, analytics, and CRM data
•Support field marketing activities, particularly in the DACH region and other priority markets, including event and roundtable pages, event promotion, newsletter and partner activity, registrations, follow-up communications, coordination, and post-event reporting
•Support events by coordinating logistics, working with printers and suppliers, preparing materials, and assisting with on-the-ground execution
•Contribute to wider digital marketing activities, including updating company and review profiles, supporting customer mailings, coordinating partner or educational activities such as webinars, and owning smaller marketing projects
Requirements
•3–5 years of digital marketing experience in a B2B SaaS or technology environment
•Experience across several areas of digital marketing and ownership of a broad range of activities
•Hands-on experience setting up and managing paid campaigns, particularly in LinkedIn Campaign Manager and Google Ads
•Practical experience creating and improving landing pages or website pages using a visual or modular builder
•Understanding of website and landing-page best practices, including page structure, calls to action, user experience, internal linking, and conversion-focused content
•Experience using analytics, advertising, and CRM or marketing automation data to evaluate performance and make recommendations
•Experience with a CMS or website platform with a visual or modular page builder
•Practical experience with paid media and measurement tools
•Familiarity with CRM and marketing automation tools, reporting, dashboards, and project collaboration tools
•Interest in using AI and automation responsibly to improve marketing workflows and support experimentation
•Able to manage multiple projects, stakeholders, and deadlines; work autonomously; and collaborate effectively across teams
•Fluent English
Nice to have
•Experience as an early marketing hire or in a small team
•Event logistics and event and field marketing programmes experience
•Familiarity with Spryker's target industries
•German language skills
Benefits
•Work from anywhere with fully flexible hours and unlimited vacation days
•Generous office equipment allowance
•Budget for self-learning tools, training, workshops, and language classes
•Regular 360° feedback and personalised development plans
•Collaborative virtual experiences, team gatherings, and occasional in-person events
