Описание
Pascal Gaming operates in the iGaming industry and develops games for operators and aggregators.
Задачи
•Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads through content, performance marketing, search, social media, and email campaigns
•Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks
•Conduct regular website and landing-page audits and improve technical and on-page search visibility
•Optimize digital content for SEO and GEO performance
•Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets
•Take hands-on ownership of campaign implementation, including setup, messaging, targeting, testing, monitoring, and ongoing optimization
•Track key digital marketing metrics and analyze campaign and website performance
•Identify improvement opportunities and use data to optimize marketing activities
•Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives
•Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations
Требования
•Bachelor's Degree in Marketing, Communications, Business, or a related field
•Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field
•Independently execute digital campaigns end-to-end
•Create clear and effective B2B advertising copy
•Configure campaign tools and analyze digital performance
•Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms
•Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing
•Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions
•Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs
•Fluent written English
Nice to have: Master's Degree, previous experience in B2B, technology, gaming, or iGaming.
Условия
Office location: Yerevan.
