Siemens

Marketing manager in automotive simulation

In short

This role shapes messaging and content for Siemens' automotive simulation solutions, turning complex engineering topics into compelling marketing materials that drive awareness and sales engagement. It's a hybrid, mid-level marketing position requiring a marketing/engineering background and at least 2 years of relevant experience, with strong storytelling and cross-functional collaboration skills in English. The company is Siemens Software, a global industrial software leader, with the team spanning marketing, sales, and automotive industry leads across locations.

About the Role
We are looking for a SIM Solutions Marketing Manager – Automotive to shape messaging and content for our automotive simulation solutions. This role connects automotive engineering challenges with clear customer value. You'll turn complex topics into compelling messaging and content that increase awareness, generate demand, and help sales teams engage effectively with customers. Working closely with SIM Automotive marketing and industry leads, as well as colleagues across marketing, sales, and global teams, you'll help bring a consistent and relevant automotive story to the market.
Responsibilities
•Contribute to the SIM Automotive marketing plan by developing messaging and building an industry content roadmap around key focus areas
•Define the content needed to increase awareness, generate demand, and support sales engagement
•Create clear and consistent messaging for SIM Automotive, aligned with SIM and Simcenter positioning
•Turn this messaging into engaging marketing content, including customer presentations, articles, blog posts, case studies, and other marketing assets
•Develop messaging and content around the priorities, challenges, and needs of key audiences, ensuring it is relevant and easy to understand
•Partner with the automotive marketing lead and global campaign and execution teams to align goals, plans, and content requirements
•Provide clear updates on campaigns and projects to relevant stakeholders
•Collaborate with technical experts, marketing colleagues, sales teams, and leaders across a global organization, bringing different perspectives together to create effective content
Requirements
•Bachelor's or master's degree in marketing, communications, engineering, or a related field
•Marketing experience combined with a good understanding of marketing principles and frameworks
•Knowledge of the simulation market and the needs of engineering audiences
•Experience developing audience-focused messaging, marketing campaigns, and content
•Strong storytelling skills and an ability to turn complex topics into clear, engaging narratives
•Experience collaborating with colleagues across locations, functions, and time zones
•A collaborative mindset, combined with the confidence to take ownership and work independently
•Ability to communicate clearly with a range of audiences, including marketing, technical, sales, and leadership teams
•Strong written and verbal communication skills in English, our working language
Nice to Have
•Engineering or simulation software marketing
•Managing marketing content or asset-development projects
•B2B technology marketing
•Additional languages
Benefits
Working at Siemens Software means flexibility - choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. This role is eligible to earn incentive compensation. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the SIEMENS Benefit link.

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