About
BNP Paribas Asset Management ranks among the top three asset managers in Europe, following its merger with AXA Investment Managers and BNP Paribas Real Estate Investment Management. Its teams design and manage innovative investment solutions for individual savers, businesses and institutional investors worldwide. With liquid strategies, long-term savings solutions and an alternatives platform boasting more than 30 years of experience, BNP Paribas Asset Management is a key player and the European leader in long-term asset management, committed to supporting its clients in a changing world.
Responsibilities
•The Sales Academy Marketing Manager is responsible for the promotion and implementation of the Sales Academy (training for GCG), ensuring programmes are aligned to commercial priorities and goals.
•Return on investment, positive business contribution and relevance should be a key consideration when designing training programmes, which include seminars, individual or small group trainings, webinars and other digital learning media.
•Academy programmes should be aligned to content strategy, bringing in experts internally and externally when needed, and the Academies team members should assist at significant global events when required and with prior agreement with the Senior Global Events Marketing Manager.
•Develop the skills of sales teams through a variety of digital and in-person mediums, covering technical aspects, such as financial market and product knowledge, and soft skills, such as presenting technique, creative thinking and client communication.
•Implement Sales Academy initiatives, such as the development of the PEAK training programme and deployment of its methodology.
•At a minimum, be able to write initial briefs and agenda descriptions for training programmes and summarise presentation content into shorter materials and quizzes and e-learnings.
•Take a lead role in the development and maintenance of digital material, web pages and e-learnings for the Academies to meet the needs of Sales and the wider GCG organisation.
•Help to manage and evaluate IT-based systems for invitations, participation and evaluation of Academies. Be fully proficient in using the selected systems.
•Help to define the virtual environment for any online training (this could be MS Teams, SpotMe platform, Notified or other) plus the Salesforce, Eloqua and tools around the invitation and management. Be fully proficient in using the selected tools.
•Contribute to the development and implementation of appropriate policies, procedures and processes - including standards of invitation, seminar management and feedback, using the global events policies, processes and procedures as a base where applicable.
•Ensure feedback is incorporated into the future design and offering of the Sales Academy.
•Contribute to training procurement, by co-ordinating the onboarding and contractual process.
•Supervise coordination of an onsite or online Academy and any teams or agencies assigned to the project.
•Collect and analyse the KPIs of the project, review the budget and provide a summary of the event to management and internal participants where appropriate.
•Assist at significant global events when required and with prior agreement with the Senior Academies Marketing Manager and the Senior Global Events Marketing Manager. In the lead-up to the event, help with the agenda setting and management.
•Foster a culture of excellence, innovation, accountability and continuous improvement.
•Act as a trusted partner to stakeholders across client, investment, product and marketing teams to ensure alignment and collaboration.
•Manage relationships with external agencies, creative partners and vendors where applicable.
Requirements
•Strong expertise in the creation and implementation of training programmes, including an understanding of training construction and the ability to ensure materials are impactful, driving user interest and adoption.
•Strong digital skills covering event management tools, virtual meeting tools, PowerPoint and Excel.
•Ability to effectively summarise information and a proactive approach to content development.
•Strong project management skills, including an ability to move projects forward in a complex environment.
•Ability to operate in a fast-paced environment and juggle multiple projects at once.
•Excellent organisational and prioritisation skills.
•Excellent verbal and written communication skills (English).
•Strong understanding of brand and ability to translate values and identity into high quality, content and client experiences.
•Proven ability to work effectively with internal and external stakeholders.
•Ability to work independently but also to work effectively in a team – someone who is collaborative, flexible and adaptable.
•Ability to find solutions to problems, with a strong "can do attitude".
•Excellent interpersonal skills, able to build easy relationships with different teams and people.
•A proactive approach to professional development with proven ability to rapidly master new skills and technologies.
•Able to remain calm in stressful situations.
•Enhanced operational know-how.
•Experience with digital content optimisation, analytics and content-performance measurement.
•Exceptional communication, organisational and project-management skills.
•Proven experience in managing training programmes in financial services sector.
•Team spirit and inclusive approach.
•High academic standard.
•Pragmatic approach; works with diplomacy and tact.
•Acts with personal and professional integrity.
Nice to have
•Experience in other creative or digital training tools is desirable.
•Ability to understand and speak French is advantageous.
•Knowledge of AI-enabled production tools and data-driven marketing approaches is highly desirable; preferably with experience of asset management sector.
Conditions
No conditions stated in the posting.
