Tasks
The Sales & Marketing Manager OAV IT is responsible for supporting the successful commercialization, growth, and field execution of the assigned Neuroscience and Immunology portfolio across Belgium and Luxembourg. This hybrid role combines brand management and sales execution responsibilities, ensuring the effective translation of marketing strategy into customer-facing activities. The position supports the development and implementation of integrated brand strategies, tactical plans, launch excellence initiatives, and customer engagement activities, while ensuring alignment with business objectives and compliance requirements. Acting as a key driver of marketing strategy and field implementation, the role contributes to brand growth by generating customer and market insights, executing approved initiatives, engaging healthcare professionals, and optimizing commercial impact. As part of the Neuroscience Therapeutic Area Team, the Sales & Marketing Manager collaborates cross-functionally with Medical, Market Access, Patient Engagement, Operations, and Customer Engagement teams to maximize patient impact and business performance.
Strategic Brand Leadership
•Develop and execute the ITVISMA brand strategy for Belgium and Luxembourg.
•Build and continuously refine the brand plan based on market dynamics, customer insights, and performance data.
•Identify growth opportunities and develop innovative initiatives to accelerate adoption and patient access.
•Lead forecasting, financial planning, and budget management for the brand.
•Monitor competitive landscape and implement strategies to strengthen brand positioning.
Sales Leadership & Execution
•Deliver outstanding customer engagement and commercial results.
•Translate brand strategy into clear field execution priorities and account plans.
•Drive excellence in customer-facing activities through data-driven performance management.
•Establish performance objectives, KPIs, and execution standards.
•Foster a culture of accountability, collaboration, customer centricity, and continuous improvement.
Launch & Commercial Excellence
•Drive launch readiness, launch execution, and post-launch optimization.
•Leverage omnichannel engagement capabilities to enhance customer experience and impact.
•Implement customer-centric campaigns and engagement programs tailored to healthcare professionals, institutions, and relevant stakeholders.
•Monitor market performance and adjust tactics rapidly based on emerging insights.
Cross-Functional Leadership
•Partner closely with Medical, Market Access, Value & Access, Patient Engagement, and Operations teams.
•Ensure alignment of strategies and execution plans across functions.
•Lead cross-functional brand teams and facilitate effective decision-making.
•Build strong relationships with key external stakeholders, including healthcare professionals, centers of excellence, patient organizations, and health authorities where appropriate.
Business Performance Management
•Deliver sales, market share, patient, and financial targets.
•Analyze performance trends and identify corrective actions when needed.
•Provide regular business updates and recommendations to TA leadership.
•Drive a culture of insight generation, continuous learning, and evidence-based decision making.
Requirements
•University degree in life sciences, pharmacy, medicine, business, marketing, or a related field.
•Previous experience as Sales Representative, Product Specialist, Brand Associate, Junior Brand Manager, or similar commercial role.
•Experience in brand planning, campaign execution, customer engagement, and brand performance management.
•Experience supporting product launches and driving adoption of brand initiatives.
•Strong understanding of the local healthcare environment and key stakeholders.
•Strong customer-facing skills and ability to build relationships with healthcare professionals.
•Good analytical skills and ability to interpret sales, market, and customer data.
•Ability to translate strategy and insights into practical commercial actions.
•Strong communication, presentation, and stakeholder management skills.
•Ability to work effectively across Sales, Marketing, Medical, Market Access, Regulatory, and Commercial Excellence.
•Strong planning, prioritization, and project management capabilities.
•Results-oriented mindset with ownership, accountability, and entrepreneurial spirit.
•Ability to operate in a regulated healthcare environment with high ethical standards and good knowledge of compliance requirements.
•Language: French and/or Dutch & English.
Success Measures
The ITVISMA Sales & Marketing Lead will be evaluated on:
•Achievement of sales and market share objectives.
•Successful launch and adoption of ITVISMA.
•Quality and execution of the brand strategy.
•Effective cross-functional collaboration.
•Contribution to the overall Neuroscience Therapeutic Area performance.
Key competencies: Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics.
Conditions
This is a highly visible position with end-to-end responsibility for one of the most important growth opportunities in the Neuroscience portfolio. It offers the opportunity to shape strategy, lead execution, and directly impact patients living with SMA while contributing to the growth and transformation of the Neuroscience Therapeutic Area.
Expected Annual Base Salary Range for role: 57,100.00 - 81,600.00 - 106,100.00 EUR Annual. The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically. In addition to base salary, eligibility for a performance-based bonus depending on certain performance parameters. Additional benefits include insurance plans, retirement plans, wellbeing resources and global recognition programs, flexible and hybrid working options where possible, and minimum 14 weeks paid parental leave. Eligibility for a company vehicle or a car allowance in accordance with applicable local Novartis policies and guidelines.
