Responsibilities:
•Develop the product brand together with the CMO
•Generate and test marketing hypotheses (with a focus on effective low/middle-budget tools)
•Develop new strategic directions: break down risks, propose several budget scenarios, and provide well-reasoned justification for the results achievable within each
•Develop the company's digital presence: manage channels (LinkedIn, Telegram, etc.) — plans, copy, metrics, and takeaways
•Take part in conference preparation: work on positioning, booth design, marketing materials, and merchandise
•Analyze the market, competitors, and target audience to identify growth opportunities
•Independently prepare some materials in Figma
•Coordinate with the sales and product teams to help package the product
•Adapt flexibly to changing industry conditions
Requirements:
•Experience in B2B marketing; experience in fintech, banking, or gambling is a plus
•Experience with product marketing
•Experience managing social media (LinkedIn, Telegram, etc.)
•Ability to work with hypotheses
•Confident command of Figma or similar tools for preparing marketing materials
•Ability to work autonomously, prioritize tasks, and stay flexible under uncertainty
•Strong verbal and written communication skills (Russian internally, English for public-facing work)
•English proficiency at Upper Intermediate level or above
We offer:
•Remote work
•Compensation for English classes
•Flexible start of the working day
