Qonto

marketing data analyst for marketing spend

In short

Senior marketing data analyst role at Qonto, a fintech providing SMEs with a finance workspace, focused on marketing spend attribution and incrementality testing. The role involves owning attribution models, running geo tests and conversion lift studies on Google Ads and Meta Ads, and bridging channel teams with Finance on measurement decisions. It requires strong SQL and BI tool skills, experience with ad platform incrementality testing, and comfort explaining technical results to non-technical stakeholders. Based in Berlin, hybrid work mode.

About Qonto
Qonto provides SMEs with a finance workspace that combines banking with financial tools.
Responsibilities
•Own and maintain attribution models and touchpoint definitions, and explain changes in the numbers to stakeholders
•Design and run geo tests and conversion lift studies in Google Ads and Meta Ads
•Build and drive the incrementality testing roadmap
•Help channel teams and Finance agree on what the numbers show
•Use AI throughout the workflow, from understanding stakeholder requests to delivering dashboards
Requirements
•Experience owning an attribution model and explaining last-click versus first-click, including navigating team disagreements
•Experience testing incrementality inside ad platforms through geo tests or conversion lift studies in Google Ads or Meta Ads
•Ability to explain technical results to non-technical stakeholders and identify which decisions are theirs to make
•Self-sufficient in SQL and a BI tool such as Snowflake, Tableau, or equivalent
•Uses AI as part of the workflow
Conditions
•Location: Berlin (hybrid)

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