About iCapital
iCapital provides products, solutions, and platform capabilities for financial services, wealth management, and private markets. It is expanding internationally across diverse markets.
Responsibilities
•Develop and execute go-to-market plans for products, solutions, and platform capabilities
•Translate business priorities into actionable marketing strategies with Client Solutions, Product, and regional leadership
•Support international launches and adoption of new offerings with clear, differentiated positioning
•Develop audience-led marketing programs for wealth managers, banks, and advisors
•Drive regional campaigns, thought leadership, webinars, content programs, and event-related marketing
•Partner with U.S.-based Demand Generation and Digital teams to optimize engagement and audience growth
•Adapt U.S. marketing materials for regional use, ensuring relevance, compliance, and commercial effectiveness
•Develop sales enablement content, presentations, messaging frameworks, and client-facing materials
•Collaborate with Compliance and Legal teams on regional regulatory requirements
•Act as a strategic marketing partner to regional business leaders and Client Solutions teams
•Measure campaign effectiveness and provide insight-driven recommendations
•Support the continued development of the International Product & Audience Marketing function and operating model
Requirements
•10+ years of experience in product marketing, audience marketing, asset management, wealth management, fintech, or financial services
•Strong understanding of private markets, alternatives, investment products, or wealth management
•Experience developing go-to-market strategies, product positioning, and multi-channel marketing campaigns
•Ability to translate complex concepts into compelling, client-focused marketing materials
•Strong stakeholder management and communication skills
•Experience working across international markets and multiple time zones
•Fluent in English
Nice to have: additional languages
Conditions
•Competitive salary, annual performance bonus, and equity for full-time employees
•100% employer-paid health and dental insurance
•Employees in this role work in the office 4 days a week, with the flexibility to work remotely 1 day (Friday)
