About Capital.com
Capital.com is a trading platform expanding globally. Its award-winning products use cutting-edge technology to provide clients with a seamless experience. The company is rethinking how the traditional brokerage industry operates, with product teams focused on building a unified platform that helps traders make better financial decisions.
Responsibilities
•Partner with product teams early in development, contributing market insight, trader perspectives, and positioning before features are built
•Own end-to-end go-to-market for product launches, from positioning and messaging through channel coordination and post-launch performance analysis
•Build and maintain messaging architecture for product areas, defining what is communicated, to whom, in what order, and why
•Work with marketing and local market teams to make the product a pillar of the brand and align product and messaging across regions and channels
•Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to maintain a consistent product story
•Run competitive and market intelligence, synthesizing client research, trading behavior data, and broader market signals into actionable recommendations
•Define success metrics for product adoption and report performance clearly
Requirements
•At least 5 years of product marketing experience, including at least 2 years in a fintech, brokerage, or financial services product environment
•Experience running go-to-market for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement
•Ability to work from first principles, turning a product spec into a positioning document without a template
•Ability to analyze data using Claude, Cursor, or Amplitude, interpret findings, and make decisions
•Working understanding of AI tools and their application in marketing workflows to work faster, think more clearly, and produce better briefs without replacing judgment
•Experience working closely with creative teams, understanding strong brand identity requirements, briefing precisely, and recognizing when creative work is off-brand
Nice to have
•Experience with CFD, derivatives, or retail investment products, including their regulatory sensitivity and client mindset
•Exposure to multi-jurisdiction marketing across the UK, Cyprus, Australia, and the UAE
Conditions
•Competitive salary; amount not specified
•Work-life harmony and annual leave
•Employee referral program with rewards
•Medical insurance, pension plans, and location-specific benefits and perks
•30 extra days to work remotely from anywhere in the world, subject to some restrictions
•Two additional paid volunteer days each year
•The company may use AI tools to support parts of the hiring process, but final hiring decisions are made by humans
