VML

Influencer Marketing

In short

Influencer Marketing Manager Intern role at VML (part of WPP), a global creative company, based in Milan on a hybrid schedule (office ~4 days/week). The role involves scouting and managing influencers/creators, developing briefs, monitoring campaigns, and analyzing performance results. Requires a marketing/communication student with strong knowledge of TikTok and Instagram, trend awareness, and fluent English communication skills.

About VML
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and its agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
About the Role
As an Influencer Marketing Manager Intern, you will be involved in supporting influencer marketing activities, contributing to the selection, management, and coordination of creators and talents aligned with communication strategies. You will collaborate with integrated teams to develop creative briefs, monitor campaign execution, and analyze results, gaining hands-on experience in digital marketing and influencer relations. As an intern, you will work alongside a tutor and other senior professionals to learn and develop the required skills.
Responsibilities
•Influencers & Creators Scouting: Identifying and selecting the most suitable influencers and creators aligned with campaign objectives and brand values.
•Influencers & Creators Management: Managing relationships with creators, co-creating briefs, and overseeing the content creation and delivery process.
•Trend & Insight Research: Monitoring trends and gathering insights to inform strategy and creativity and stay ahead in the dynamic social media landscape.
•Reporting & Analytics: Analyzing Influencer Marketing Campaigns performances and preparing detailed reports to measure impact and optimize future efforts.
Requirements
•University student in Marketing, Communication, or a related field.
•Excellent knowledge of major social and content platforms (with a focus on TikTok and Instagram).
•Passion for social media and awareness of the latest trends.
•Strong team spirit and excellent organizational skills.
•Excellent written and verbal English communication skills.
Work Arrangement
The team believes the best work happens together, fostering creativity, collaboration, and connection. The hybrid approach involves being in the office an average of four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.

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