Nexters

head of user acquisition for a new 3D mobile strategy

In short

This head-level role drives end-to-end marketing for a new 3D mobile strategy game, from campaign ideation through execution and analysis, in collaboration with creative, UA, and analytics teams. The company is Nexters, part of the GDEV gaming holding. It requires proven marketing experience in gaming, entertainment, fintech, or digital products, strong understanding of user acquisition and digital advertising metrics, and data-driven, cross-functional project management skills. The position is fully remote.

About
Nexters is an international game development company that creates core gaming experiences for casual players. It is part of the GDEV holding, which also includes Cubic Games, Royal Ark, and Game Gears studios.
Responsibilities
•Drive the end-to-end marketing process, from ideas and testing through execution and final delivery
•Design, launch, and optimize marketing campaigns in collaboration with creative, UA, and analytics teams
•Manage campaign lifecycles from concept and briefing through execution and post-campaign analysis
•Track key performance indicators, prepare insights, and translate them into actionable improvements
•Coordinate with internal and external partners to ensure brand consistency and impactful communication
•Experiment with new marketing channels, formats, and approaches to drive user acquisition and retention
Requirements
•Proven marketing experience in gaming, entertainment, fintech, or digital products
•Solid understanding of user acquisition, digital advertising tools, and campaign metrics
•Business-goal-driven mindset and understanding of the rationale behind campaigns
•Knowledge of business models, success criteria, and marketing's role in achieving them
•Creative approach and ability to turn ideas into effective marketing initiatives
•Strong communication and project management skills; comfortable working with cross-functional teams
•Analytical thinking and ability to make data-driven decisions
Conditions
•Medical care program, including dental services, or medical care compensation
•Paid vacation days and sick leave
•Sports activities such as yoga, football, and volleyball at official locations
•Relocation package available for official locations
•Online English language courses; Greek and Armenian lessons in Cyprus or Armenia

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