About the company
Joyteractive develops and publishes mobile games, specializing in puzzle games. Its flagship game, Cryptogram: Word Brain Puzzle, ranks among the top word puzzle games in the US.
Tasks
•Manage campaigns operationally, calculate funnels, and set up campaigns technically
•Analyze advertising campaign effectiveness
•Run and scale creatives through systematic testing
Requirements
•At least 2 years of experience in mobile gaming UA
•Experience managing paid traffic profitably
•Strong understanding of ARPU, Retention, LTV, eCPM, and CPI dynamics
•Hands-on experience with Google Ads, Meta, and video networks; Google Ads and Meta are the main priorities
Nice to have
•Experience with ad-monetized word/puzzle games (IAA/Hybrid)
•Long LTV projects (180+ day payback)
•Testing and scaling emerging ad networks
Conditions
•18 business days of compensated day-offs
•8 paid personal days a year, with 1 additional day added every year
•Flexible public holidays policy
•100% sick leave compensation
•Payment for wear and tear on equipment while using a personal computer
