Joyteractive

User Acquisition Manager (Mobile Games)

In short

This mid-level User Acquisition Manager role is at Joyteractive, a mobile game developer and publisher of puzzle games with 60+ employees, best known for Cryptogram: Word Brain Puzzle. The job covers operational management, funnel calculation, technical setup and performance analysis of paid campaigns for puzzle/casual games on iOS and Android, primarily via Google Ads and Meta. It requires 2+ years of mobile gaming UA experience, profitable paid traffic management, strong grasp of ARPU/Retention/LTV/eCPM/CPI, creative testing and scaling experience, and fluent Russian.

Position
User Acquisition Manager
Company
Joyteractive
Company website
https://www.joyteractive.com
Seniority
Middle
Employment Type
Full time
Salary
Negotiable
Location
Remote, Armenia, Georgia, Poland, Serbia
We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 60+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles! Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:
•#1 in the Cryptogram niche by downloads
•#3 in Word Games
We're on the hunt for a skilled User Acquisition Manager with previous successful experience in games.
What are you working on?
•Genres: Puzzle, Casual
•Platforms: iOS, Android, Mobile
For which tasks (responsibilities)?
•Operational management of campaigns, funnel calculation, technical setup of campaigns
•Analysis of the effectiveness of advertising campaigns
What kind of professional are we looking for?
•2+ years in mobile gaming UA
•Experience managing paid traffic profitably
•Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics
•Hands-on work with: Google Ads, Meta, Video Networks. Google Ads, Meta are the main priority.
•Experience running and scaling creatives via systematic testing
•Russian fluent
Nice to Have
•Experience with ad-monetized word/puzzle games (IAA/Hybrid)
•Long LTV projects (180+ day payback)
•Testing and scaling emerging ad networks
We value ownership, data skepticism, and hypothesis-driven decision making.
What are the conditions and bonuses?
•18 business days of compensated day-offs
•8 paid Personal Days a year + 1 day is added every year
•Flexible Public Holidays policy
•100% Sick Leave compensation
•Payment for wear and tear on equipment while using a personal computer
•Remote work

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