About the role
Hero Wars: Alliance is a mobile game supported by a marketing team focused on user acquisition.
Задачи
•Own the strategy, launch, optimization, and scaling of mobile user acquisition campaigns
•Manage campaign budgets and make decisions based on acquisition efficiency, payback, and long-term user value
•Analyze campaign, cohort, and creative performance to identify growth opportunities and areas for improvement
•Design and run tests across audiences, creatives, campaign setups, optimization approaches, and traffic sources
•Explore and scale new acquisition opportunities that can deliver sustainable growth
•Partner with creative production, analytics, and product teams to improve acquisition and downstream performance
•Work with advertising partners to develop and scale campaigns
•Automate reporting and operational processes to help the team make faster, better decisions
Требования
•Strong hands-on experience in mobile user acquisition for apps or games
•Independently managed and scaled campaigns in at least one major mobile acquisition channel, such as Google, Meta, TikTok, AppLovin, Unity, or a DSP
•Understand how to evaluate acquisition efficiency using payback, ROAS, LTV, and cohort performance
•Can explain how they choose optimization goals, structure tests, and make scaling decisions
•Understand mobile attribution and have hands-on experience with MMPs such as AppsFlyer or Adjust
•Comfortable working with data, building hypotheses, and turning analysis into campaign decisions
•Have at least basic SQL skills and an interest in using Python, AI tools, or automation to improve their work
•English level B2 or higher
Будет плюсом
•Managing large advertising budgets
•Experience with live mobile games or other products with long-term monetization
•Experience across several acquisition channels
•Running creative experiments with a creative production team
•Building dashboards, automating reports, or developing internal tools
Условия
•Medical care program, including dental service, or medical care compensation is available wherever the employee chooses to work
•Paid vacation days and sick leave
•Yoga, football, and volleyball at official locations
•Relocation package available for joining at an official location
•Online English language courses, conferences, and meetups
•Strategic sessions, workshops, parties, and contests
