About ZiMAD
ZiMAD develops free-to-play mobile games enjoyed by millions of players every month.
Responsibilities
•Manage Facebook, Instagram, YouTube, LinkedIn, Telegram, and WhatsApp channels
•Plan communications around product updates, in-game events, and community activities
•Develop and launch campaigns, surveys, activations, and real-time communications
•Build and analyze community funnels covering posts, deep links, promo codes, in-game actions, traffic, and conversions
•Prepare briefs for the Brand Editor, Designers, and video team, and quality-check assets before publishing
•Analyze competitors, trends, and user feedback, and propose new formats and ideas
•Grow YouTube by defining content pillars and series, maintaining a content calendar, coordinating production, publishing, and analyzing performance
•Source and manage influencers, gaming communities, and partners; launch and evaluate collaborations
Requirements
•3+ Years of experience at mobile gaming companies such as Wargaming, Belka Games, Playtika, or comparable organizations
•Deep understanding of Facebook, Instagram, YouTube, and LinkedIn algorithms, plus Telegram and WhatsApp
•Strong analytical foundation and experience with metrics, funnels, deep links, promo codes, and in-game mechanics
•Proven experience launching campaigns and working with viral formats, trends, influencers, and partner collaborations
•Ability to independently manage social media, launch campaigns, and prepare clear briefs for creative teams
•Fluent English
•Proficiency with Jira, Confluence, and Figma; basic SQL skills
Conditions
•Full-time with flexible hours
•Work on global F2P projects reaching millions monthly
•Involvement across all stages of product development
•KPI- and success-based bonuses
•Career growth in an international setting
•Paid conferences, training, and workshops
•One-time assistance options for key life events
•Referral program
•Access to mental health sessions with psychologists
•Participation in charitable initiatives
•A test is part of the selection process
*Instagram and Facebook belong to Meta Platforms Inc., whose activity is recognized as extremist and banned in the Russian Federation.
