About
Ameriabank is a universal bank offering financial services.
Responsibilities
•Develop strategic brand approaches and coordinate discussions with stakeholders
•Ensure coherent brand promotion across platforms and branches
•Oversee campaigns, promotions, events, activities, and communications to ensure alignment with the brand strategy and promise
•Develop and manage image campaigns and initiatives
•Identify ways to improve brand presentation and loyalty through brand awareness among relevant target groups
•Develop and monitor brand and image campaign strategies and partnerships
•Define campaign goals, target audiences, and messages
•Monitor creative agencies and designers
•Ensure the preparation and targeted distribution of branded materials and corporate gifts
•Analyze campaign effectiveness using KPIs and ROI
•Define the strategic role of events in brand building and ensure an effective event selection and management process with product teams
•Manage event planning, implementation, and evaluation; organize themed events and BTLs for clients, partners, and target segments
•Collaborate with organizational teams, partners, and vendors
•Oversee event budgeting, content writing, and impact to achieve results
•Ensure brand consistency across the company, including branches
•Monitor branch compliance with brand guidelines and develop brand materials and tools for branches
•Organize local and BTL campaigns to engage branches and promote sales
•Analyze brand awareness, ranking, and campaign performance
•Conduct marketing research and monitor campaigns before, during, and after launch to assess effectiveness
Requirements
•University degree
•At least 10 years of relevant experience in brand building and management
•Excellent command of Armenian, English, and Russian
•Strong organizational and communication skills
•Team player
•Courteous manners, commitment to work, and a high sense of responsibility
Will be a plus: knowledge of economics, especially banking
Conditions
•Annual bonus
•Annual salary review
•Free language courses
•Medical insurance
•Team-building and corporate events
•Training program abroad
•Local and online training
•Complimentary tea, coffee, and refreshments
•"Baby born" package
•Company performance-based bonuses
•Day off
•Business trips
•Physical wellbeing programs
•Employee discounts and perks
•Global business travel insurance
•Professional development reimbursement
