About the role
Do you love data-driven success as much as a really good coffee at your favorite café? At orderbird, we make sure passionate gastronomy businesses can focus on what matters. Our tool: smart digital POS systems. Your task: making sure the right people hear about us. As Growth & Performance Marketing Manager (d/w/m), you'll manage, optimize, and scale our performance channels. You'll turn data into effective campaigns and make sure orderbird is visible where the gastronomy of the future is taking shape. With your feel for numbers and target audiences, you'll turn clicks into success stories—for us and for the gastronomy of tomorrow.
Responsibilities
•Take independent responsibility for the strategy, management, and optimization of all paid performance channels (Google Ads/SEA and Paid Social on Meta, potentially LinkedIn) to acquire new customers for orderbird in DACH.
•Manage budgets, campaign setup, tracking/attribution (GA4, conversion tracking), and reporting.
•Work closely with Content Marketing, CRM, and the Sales team.
•Use cross-channel tracking and attribution as the basis for data-driven budget allocation.
•Reduce Customer Acquisition Costs (CAC) across Search and Paid Social while maintaining or growing lead volume.
•Optimize conversion rates.
Requirements
•4+ years of experience in performance marketing, focusing on Search (Google Ads/SEA) and Paid Social (Meta).
•Demonstrated success independently managing campaign budgets (CAC/ROAS).
•Very good knowledge of Google Ads, Meta Ads Manager, GA4, and common tracking/attribution setups.
•Analytical, numbers-driven approach and confident use of Excel/Sheets or BI tools.
•Native-level German and professional fluency in English.
•Based in Berlin.
Benefits
•Deutschlandticket, Egym Wellpass, JobRad, and an occupational pension plan with a 100% contribution from orderbird.
•Hybrid working model—we alternate between working in the office and from home.
•Access to nilo Health—one-to-one coaching for your mental health and that of your loved ones.
•Fast and clear decision-making processes and close collaboration with all departments.
•An Apple hardware package.
•A start-up mentality with the security of belonging to a publicly listed company.
•We celebrate our successes together! Whether at the summer party, a BBQ evening on our rooftop terrace, or just because.
•A nest in Berlin: a rooftop terrace overlooking Berlin-Kreuzberg and our office dogs, who are already looking forward to seeing you.
•Company Update every Wednesday: At our Breakfast Update, different teams take turns sharing updates on their projects. Every week, you'll hear all about figures and facts and meet new Birds, including their fun facts.
•An international team and no dress code—we welcome everyone!
