About the Company
Dressup Group has been operating in the Georgian market for 32 years and exclusively represents world-renowned clothing and footwear brands. The company has more than 90 stores in Tbilisi, Rustavi, Batumi and Zugdidi, as well as an online store, Dressup.ge. Dressup.ge, a leading fashion e-commerce platform in Georgia that brings together world-renowned clothing and footwear brands, is looking for a Senior E-commerce Digital Advertising Specialist.
Responsibilities
•Plan digital advertising campaigns and prepare media plans in line with business and marketing objectives
•Independently set up and manage advertising campaigns across various digital platforms
•Monitor and optimize campaigns daily and make decisions based on results
•Plan and allocate the advertising budget and continuously monitor its effectiveness
•Analyze key metrics, including ROAS, CAC/CPA, Conversion Rate, Revenue and other KPIs
•Test and optimize campaign structure, audiences, creatives, bidding and placements
•Monitor the accuracy of tracking and data, including the proper functioning of GA4, Pixel/Conversion Tracking and UTM parameters, and identify issues
•Prepare periodic reports, analyze results and develop specific recommendations
•Research, evaluate and implement new digital advertising opportunities and trends
•Perform other necessary tasks within your area of competence, based on Dressup.ge's work processes
Requirements
•At least 3 years of experience in digital advertising
•Practical experience in E-commerce/Performance Marketing
•Advanced knowledge of Meta Ads Manager and Google Ads, and experience independently managing campaigns
•Knowledge of Google Analytics 4 and practical experience analyzing data
•Ability to make data-driven decisions and think analytically
•Knowledge of the core principles of tracking and attribution
•English proficiency at a minimum B2 level
•A high sense of responsibility, attention to detail and ability to work independently
Nice to Have
•Experience working with additional advertising and analytics platforms will be considered an advantage
Conditions
•A corporate discount at Dressup stores
•Anniversary and wedding leave
•Real opportunities for career development and promotion
•Health insurance
•Special terms for FitPass services
•Encouragement and support for ideas
•Working schedule: 40 hours per week
•Salary: based on experience
•Work location: head office, 19 D. Gamrekeli St.
