About the role
Join Z&A and help shape the digital presence of international fashion and lifestyle brands! Z&A is a multi-brand retail company operating in Armenia, Georgia, Hungary and New York representing internationally recognized fashion and lifestyle brands. We are looking for a proactive and results-driven Digital Marketing Specialist to join our team and contribute to the growth of our brands' digital presence and marketing performance.
Responsibilities
•Plan, launch, manage, and optimize digital marketing campaigns
•Manage paid advertising campaigns across Meta Ads and Google Ads
•Monitor website traffic, social media performance, and digital marketing metrics
•Manage advertising budgets and optimize campaign performance
•Research target audiences and develop effective digital marketing strategies
•Track and analyze campaign results based on KPIs
•Collaborate with marketing, creative, and content teams to ensure consistent brand communication
Requirements
•Previous experience in digital marketing
•Hands-on experience with Meta Ads Manager and Google Ads
•Knowledge of Google Analytics 4 (GA4) and digital analytics tools
•Strong analytical skills and the ability to make data-driven decisions
•Excellent organizational skills, initiative, and a results-oriented mindset
Conditions
No conditions specified in the posting.
