Citco

digital marketing specialist

In short

This role designs and runs internal marketing campaigns to promote Learning & Development courses, workshops, and events, including content creation and communications management. It's a junior, hybrid position in Amsterdam requiring strong writing, design tool familiarity (Canva, Adobe Creative Suite), email marketing, and analytics experience. Close collaboration with L&D trainers and HR is expected. Prior experience in corporate L&D or HR is a plus.

Responsibilities
•Develop and execute marketing campaigns to promote L&D courses, workshops, and events
•Create engaging content, including emails, newsletters, intranet posts, and social-style updates, to drive employee participation
•Manage L&D communications and internal collaboration platforms
•Design promotional materials, including graphics, videos, and presentations, for training initiatives
•Track engagement metrics and report on campaign effectiveness
•Collaborate with L&D trainers and HR to align messaging
•Maintain and update L&D branding guidelines and templates
Requirements
•Qualification in Digital Marketing, internal communications, or a related field
•Strong writing and content creation skills
•Familiarity with design tools such as Canva and Adobe Creative Suite, and email marketing platforms
•Experience with analytics tools to measure campaign performance
•Excellent collaboration and stakeholder management skills
Nice to have
•Prior experience in corporate L&D or HR environments

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