N26

crm specialist in digital banking

In short

This CRM Specialist role at a digital banking platform involves planning and executing multi-channel customer campaigns, building automated communication workflows, and using data-driven A/B testing to optimise KPIs. The position is senior-level, based onsite in Berlin, and requires 3+ years of CRM experience with strong HTML, SQL, and CRM tooling skills. A relocation package with visa support is offered.

About N26
N26 provides a digital banking platform, offering customers an elegant digital banking experience without physical branches, paperwork, or hidden fees.
Responsibilities
•Execute multi-channel CRM campaigns to engage customers
•Collaborate with cross-functional teams and stakeholders to deliver complex campaigns
•Champion adherence to established processes to improve campaign efficiency and operational excellence
•Conceptualise, set up, and maintain automated communication workflows that support CRM KPIs
•Collaborate with data analytics and data engineering teams to apply a data-driven approach
•Use A/B testing to optimise campaign performance
•Own and report on KPI development
•Plan strategic campaigns with the CRM team and CRM managers, aligned with company goals
•Lead the implementation of strategic initiatives
•Apply data-driven insights and customer segment knowledge to deliver targeted messaging and achieve strategic objectives
Requirements
•Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
•3+ years of experience in CRM roles
•Proven track record in CRM campaign execution and optimisation at a senior level
•Strong technical skills, including HTML, SQL, and A/B testing
•Proficiency in CRM tools
•Ability to analyse and interpret campaign performance data
•Excellent communication and collaboration skills to lead cross-functional teams
•Creative problem-solving ability and a strategic mindset
Nice to have
•Braze experience
•Experience with reactivation programs
Benefits
•Competitive personal development budget
•Work from home budget
•Discounts on fitness and wellness memberships
•Language apps and public transportation benefits
•Premium subscription to a personal N26 bank account, plus subscriptions for friends and family members
•One additional day of annual leave for each year of service
•High degree of autonomy and access to cutting-edge technologies
•Relocation package with visa support for those who need it

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