About the role
The Email Marketing Specialist will join the Digital Acquisition team within the Global Marketing team in GSSO (Global Sales Strategy & Operations) and will work on organizing and managing email communications to clients and/or prospects. Specific duties include but are not limited to list management, email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in digital marketing.
GSSO helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights, supporting a global sales force of more than 5,000 associates delivering approximately $4.9B in annual revenue. The Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve mission-critical priorities, accelerating sales activity by attracting, engaging and converting prospects across the buyer journey.
What you will do
Production
•Manage deployment of inbound and outbound email communications
•Create HTML files for email deployment
•Set up, test, and deploy emails tied to specific lists
•Assist with distribution list creation and alignment
•Help maintain the communications calendar to ensure right balance of outreach and timely completion of material
•Contribute to various production tracking reports
•Collaborate with stakeholders and peers effectively to gather campaign production requirements and ensure appropriate audiences are reached effectively at the optimal times with the ideal message
•Conduct QA/QC as needed
•Help identify opportunities for business process improvement and implementation of new technologies
Analysis
•Assist with analysis to determine email effectiveness
•Create reports and dashboards on email and web product performance. Identify opportunities for improvement based on performance
•Recommend changes to optimize programs based on analytical findings, business/industry best practices and current business needs
What you will need
•Bachelor's degree in arts or sciences
•Industry experience of minimum 2 years
•Good Excel skills and ability to work with Formulas and formatting in Excel
•Experience of working with global stakeholders
•Experience of Eloqua or similar Marketing Automation tool
•Experience of HTML is preferred
•Excellent oral and written communication skills
•Strong attention to detail
•Exceptional client service ethic
•Strong work ethic and willingness to take ownership for wide-ranging responsibilities
•Superior problem-solving ability and ability to think "outside the box"
•Ability to form and test hypotheses with available data and industry/corporate best practices
•Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting
•Proven ability of managing tasks from beginning to end with strict adherence to deadlines
What you will get
•Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more
•Collaborative, team-oriented culture that embraces diversity
•Professional development and unlimited growth opportunities
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
