About
DR. VIVIEN KARL is a fast-growing Berlin startup offering natural, science-based, and aesthetic intimate care products.
Responsibilities
•Own the CRM end to end, including strategy, execution, and continuous development across email, WhatsApp, and print mailings
•Build, test, and optimize lifecycle flows across the customer journey, including cross-sell, replenishment, and winback, to improve retention and customer lifetime value
•Develop audience-specific campaigns and newsletters from concept to delivery, including copy, technical implementation, and A/B testing in Klaviyo
•Manage segmentation based on behavioral and transactional data, identify and quantify untapped segment potential, and develop campaigns to reactivate customers and drive repeat purchases
•Build cohort, churn, and CLV/CAC reporting and analyses, and translate findings into actionable measures
•Lead and develop a working student, assign tasks, provide regular feedback, and grow the team over time
•Collaborate closely with the performance marketing team and founders, and share insights with the team
Requirements
•Degree in business administration, marketing, or a related field
•At least 3 years of experience in CRM, lifecycle, or retention marketing
•Strong knowledge of Klaviyo and Shopify, including flows, segmentation, dynamic content, A/B tests, deliverability, and reporting
•Strong analytical skills and confidence translating data into decisions; experience with cohort, retention, and CLV analyses
•Ability to develop a roadmap and implement it hands-on
•Routinely use AI and demonstrate a strong commitment to automating repetitive operational processes
•Strong communication and copywriting skills, with excellent German grammar
•Ambition, drive, entrepreneurial thinking, and a strong sense of ownership
•Solution-oriented, independent, and adaptable, with a can-do attitude
•Very good spoken and written German and English (C2 level)
Nice to have
•Experience in a D2C or e-commerce environment, initial leadership experience
Conditions
•Location: Berlin
•Flexible working hours and location-independent work; main residence in Berlin required
•Urban Sports Club membership
