About
Lloyds Banking Group provides financial services and aims to help Britain prosper by supporting customers, businesses and communities.
Responsibilities
•Design, deliver and optimise CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets
•Own end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS
•Manage onboarding, activation and retention journeys
•Use data and customer insights to deliver personalised experiences
•Oversee campaign execution and quality assurance
•Test, learn and optimise initiatives to improve customer engagement and retention
•Advise stakeholders on best practices and emerging trends in lifecycle and retention marketing
Requirements
•Proven experience in CRM, lifecycle marketing or retention marketing roles
•Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
•Strong understanding of customer segmentation, lifecycle marketing and retention strategies
•Experience building and optimising automated customer journeys
•Data-driven approach and ability to translate insights into actionable campaign improvements
•Experience analysing campaign performance and customer engagement metrics
•Knowledge of GDPR and CRM communication regulations across the UK and EEA
•Strong stakeholder management, communication and project management skills
•Experience working cross-functionally with Growth, Product and Data teams
Nice to have
•Experience in fintech, financial services or consumer technology organisations
•Hands-on experience with Braze, Iterable or Salesforce Marketing Cloud
•Experience with personalisation and dynamic content strategies
•Experience scaling CRM operations in a high-growth environment
•Knowledge of emerging trends and best practices in lifecycle and retention marketing
Conditions
•Pension contribution of up to 15%
•Annual bonus, subject to Group performance
•Share schemes, including free shares
•Lifestyle benefits, such as discounted shopping
•30 days' holiday plus bank holidays
•Wellbeing initiatives and parental leave policies
•Workplace adjustments available for colleagues with disabilities, including flexibility in office attendance, location and working patterns
•Reasonable adjustments available throughout the recruitment process
•Interviews guaranteed for a fair and proportionate number of applicants who meet the minimum criteria and have a disability, long-term health or neurodivergent condition, through the Disability Confident Scheme
