Stanley Black & Decker, Inc.

CRM manager

In short

This role leads the Data Operations and Business Intelligence function at a large global tools and equipment manufacturer, managing platforms like Salesforce CRM, Power BI, and various commercial data systems. It involves team leadership, cross-functional coordination with commercial and marketing stakeholders, and turning business needs into reporting and data solutions. Candidates need 5+ years of managerial experience in data operations or business intelligence, strong Salesforce CRM and Power BI skills, and fluency in Spanish and English; Portuguese is a plus. The role is hybrid, based in Barcelona.

About
Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,500 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
Responsibilities
•Lead and develop the Data Operations and Business Intelligence function within the organization.
•Oversee the management, optimization, and continuous improvement of key business platforms, including Salesforce CRM, Power BI, SBD 360, product data systems, Nexmart, Home Index, Innoscape, Leroy Merlin platforms, and external market data sources.
•Ensure high standards of data quality, consistency, governance, and usability across commercial and business information systems.
•Drive the development, maintenance, and enhancement of Power BI reports, dashboards, and business performance analysis tools.
•Translate business needs into effective data, reporting, and system solutions that support sales, marketing, and management decision-making.
•Act as a key partner to commercial and marketing teams, ensuring systems and data structures are aligned with business priorities.
•Identify opportunities to improve processes, reporting capabilities, and the overall use of business data across the company.
•Lead, coach, and develop the team within the department, fostering a business-oriented, collaborative, and service-driven mindset.
•Coordinate with internal stakeholders and external partners to ensure the effective use and evolution of relevant systems and data sources.
•Strengthen data visibility and business insight capabilities to support better and faster decision-making across the organization.
Requirements
•5+ years proven experience in a similar managerial role within data operations, business intelligence, commercial systems, or business support functions.
•Strong knowledge of Salesforce CRM and Power BI.
•Solid understanding of data management, reporting environments, and business information systems.
•Experience leading teams and coordinating cross-functional collaboration.
•Strong business acumen, with a clear commercial and marketing orientation.
•Ability to convert business needs into practical, value-added system and reporting solutions.
•Excellent communication and stakeholder management skills.
•A hands-on, proactive, and solution-oriented approach.
•Comfort working in a dynamic environment with multiple systems, priorities, and business interfaces.
•Fluency in Spanish and English.
Nice to have
•Portuguese is desirable.
Benefits
•Competitive salary and a great benefits plan, including discounts on Stanley Black & Decker tools and other partner programs.
•Be part of a global company with 20+ brands to grow and develop your skills along multiple career paths.
•Access to a wealth of learning resources, including the digital learning portal.
•An awesome place to work, with mutual respect and appreciation for a wide range of perspectives and experiences.
•Opportunities to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot