Описание
Wise is a global technology company that builds a way to move and manage money worldwide. It helps people and businesses send money internationally, spend abroad, and make and receive international payments.
Задачи
•Develop and manage the UK and Europe CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
•Use data and insights to segment customers and tailor communications for relevance and impact
•Collaborate with Product, Marketing, Creative, Engineering, and Analytics teams to coordinate execution across email, push notifications, and in-product messages
•Manage stakeholder communication and collaboration across departments
•Design, implement, and continuously optimise customer lifecycle strategies to drive long-term engagement and loyalty
•Analyse campaign performance and use data to improve engagement and conversion rates throughout the customer lifecycle
•Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention
•Implement localisation for international campaigns
•Oversee email calendar management, deliverability, and monthly reporting
Требования
•Mid-level experience in B2C CRM, segmentation, lifecycle management, and stakeholder engagement
•Proven track record of successful cross-channel lifecycle communications
•Experience planning, developing, and executing large-scale campaigns end to end
•Customer-first attitude and a strong understanding of segmentation and customer needs
•Comfortable communicating and collaborating with stakeholders across departments and seniority levels
•Self-starter with a passion for owning projects and driving impact
•Technically savvy, with a creative eye for design and messaging
•Strong analytical skills and a passion for using data to drive performance
•Comfortable creating and running complex, impact-driven A/B testing plans
•Nice to have: Proficiency in Braze or similar ESPs
Условия
No conditions specified
