About
Rosental develops innovative skincare products that combine natural ingredients with modern science to address customers' skin concerns and promote sustainable well-being.
Responsibilities
•Rebuild the entire flow architecture, including post-purchase, second-order, winback, and subscription flows
•Establish a testing program with one documented A/B test per week and clear rollout decisions
•Own campaign logic and segmentation, including engagement segments, storytelling sequences, and differentiation between new and existing customers
•Put Klaviyo AI and predictive features into practice by integrating predictive CLV, churn risk, and next order date into segmentation and flow logic
•Manage and challenge the agency's recommendations, measuring them against data
•Develop subscription and loyalty communications to measurably increase repeat purchase rates
Requirements
•At least 3 years of CRM, retention, or lifecycle experience at a suitably scaled D2C or e-commerce company
•Experience owning a channel, not only contributing to one
•Proven Klaviyo expertise in complex flow architectures, segmentation logic, A/B testing setups, and deliverability management
•Shopify stack experience
•Strong analytical skills, including cohort analysis, repeat-rate structures, attribution logic, and incrementality thinking
•Productive use of LLM tools such as Claude or ChatGPT for analysis, segmentation logic, copy, or process automation, with demonstrable improvements in quality or speed
•German at C1 level and confident English
Nice to have
•Basic HTML/CSS knowledge
Conditions
•28 days of vacation, with additional days possible
•Baden-Württemberg public holidays and Berlin Women's Day
•Attractive bonus system in addition to fixed salary
•Access to nilo.health for mental fitness and prevention, and Urban Sports Club
•Subsidized occupational pension
•Personal learning and development budget
•JobRad, company car, or subsidized Deutschlandticket
•Discounts on Rosental products and other discounts and benefits through Karmaclub
