BYD CENTRAL ASIA OOO

Content strategist for automotive products

In short

This role creates and localizes brand, product and marketing content for an automotive company, adapting global messaging to the local Uzbek market. It covers website copy, brand assets, and collaboration with design teams, requiring fluency in Uzbek and Russian with strong copywriting and branding skills. Experience in content, social media or marketing is preferred; automotive background, SEO knowledge and a portfolio are pluses. Based onsite in Tashkent.

Tasks
•Support to manage and maintain consistent brand content and tone across all channels.
•Create core brand assets, including brand story, technology highlights, products.
•Adapt global brand, technology and product messaging to fit local culture and audience.
•Especially translate product features into clear, compelling value propositions with strong conversion potential.
•Write and localize website and marketing content (homepage, product pages, brochures, etc.).
•Collaborate with design teams to deliver content projects.
•Monitor and optimize content performance to improve engagement and conversion.
Requirements
•Fluent in Uzbek and Russian; basic English reading skills.
•Strong copywriting skills with a clear and engaging writing style.
•Good sense of branding and ability to maintain a consistent tone.
•Understanding of local culture and audience behavior.
•Experience in content, social media, or marketing is preferred.
Nice to have
•Automotive industry experience is a plus.
•Basic knowledge of SEO is a plus.
•Having a portfolio is a plus.
Conditions
No conditions stated in the posting.

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