Location: Onsite in Tashkent, Mirabad District, Uzbekistan
Company
BYD Central Asia develops and promotes automotive products, technologies, and brand communications for the Central Asian market.
What you will do
•Maintain consistent brand content and tone across communication channels.
•Create brand assets covering the brand story, technologies, and products.
•Adapt global brand, technology, and product messaging to local culture and audience behavior.
•Translate product features into clear, compelling value propositions with strong conversion potential.
•Write and localize website and marketing content, including homepages, product pages, and brochures.
•Collaborate with design teams and monitor content performance to improve engagement and conversion.
Requirements
•Fluent Uzbek and Russian; basic English reading skills.
•Strong copywriting skills and a clear, engaging writing style.
•Good understanding of branding and the ability to maintain a consistent tone of voice.
•Understanding of local culture and audience behavior.
•3–6 years of professional experience.
Nice to have
•Experience in content, social media, or marketing.
•Automotive industry experience.
•Basic SEO knowledge.
•A professional portfolio.
