Beiersdorf

Channel sales manager in hypermarkets and supermarkets

In short

This role leads channel sales strategy for hypermarkets/supermarkets, covering annual planning, KPI tracking, trade terms, promotional effectiveness and pricing in line with brand strategy. The company is Beiersdorf (NIVEA), and the position includes leading, developing and supporting a sales team toward targets. It requires a university degree, deep FMCG knowledge, strong negotiation skills, advanced business English and Polish, and prior leadership experience is preferred.

About the Role
As Channel Sales Manager (Hipermarkets/Supermarkets) you will be responsible for creation and implementation of channel strategy plan in line with brand strategy, category and shopper insights. You will be delivering and managing annual channel plan within agreed sales, profit, NSP, distribution and excellence at point of sale; managing customers contribution and investment levels within assigned channel; leading, developing and supporting team in targets realization.
Responsibilities
•Creating and implementing sales strategy for the specified channel
•Understanding channel and customer dynamics
•Setting and tracking KPI for channel and customer performance
•Creating and implementing sales strategy based on recommended customer prioritization within the customer group
•Responsible for developing and sustaining healthy business relationships with accounts
•Accountable for account planning development
•Accountable for delivering sales and profit targets, as well as MSO accuracy
•Setting the negotiation approach for channel
•Consulting and challenging preparation and implementation of holistic Joint Business Plan or Annual Promo Plan with Customers
•Continuous performance analysis adjusting strategies to market circumstances and sharing knowledge about customer specificity within whole organization
•Verifying Total Trade Conditions and transforming them into Pay for Performance structure
•Managing assigned budget to secure TTC target and providing full transparency
•Recommending strategic approach for price and trade terms developments – Sales Strategy
•Best practice exchanging and implementing, providing transparency in Region and Europe
•Implementing of List prices to trade
•Securing NIVEA competitiveness vs Key competitors at given customers
•Supporting creation of price strategy development
•Accountable for the execution of assortment and promotion strategy
•Verifying promotional plans in line with the company's strategy and brand priorities
•Challenging promotional effectiveness including Sales, Profitability and Forecast Accuracy
•Preparing and implementing the corrective actions for non-performing activities
•Leading recruitment and onboarding process for new comers
•Supporting team members in defining account strategies, reaching goals, day to day business, negotiations and strategy implementation
•Delivering on-going feedback and creating with people personal development plans
Requirements
•University degree in business area
•Deep knowledge of FMCG
•Strong commercial awareness and solid negotiation skills applicable in everyday work
•Proven track record of consistent results delivery
•Advanced business English and Polish
•Ability to manage complexity with a solution based, task focused approach
•Excellent interpersonal, cross functional communication and team working skills
Nice to Have
•Experience in Hypermarkets/Supermarkets channel will be considered as an advantage
•Former Leadership Experience preferred
Conditions
No conditions specified in the posting.

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