Emma – The Sleep Company

business development manager in sleep products

In short

This role drives the UK's commercial performance for a direct-to-consumer sleep products brand, owning category strategy, P&L, pricing, promotions, and the commercial calendar while coordinating across Marketing, Webshop, and Operations. It's a senior commercial/business development position requiring 4+ years in FMCG, consumer goods, Retail, or Ecommerce, strong analytical and stakeholder management skills, and fluent English. The role is hybrid, based in Lisbon.

About Emma
Emma is a direct-to-consumer sleep brand that develops sleep comfort products. Founded in 2015, it operates in over 20 markets and has more than 35 stores across Europe.
Responsibilities
•Drive the UK's commercial performance by tracking the P&L, preparing daily, weekly, and monthly reports, and steering data-based decisions to meet Net Revenue and Contribution Margin targets
•Lead and grow the category by defining its strategy, portfolio, pricing, and positioning, and coordinating launches, phase-ins, and phase-outs across the product lifecycle
•Own and optimize growth levers, including promotions, coupons, incentives, and bundles, using in-depth analysis to increase revenue and margin
•Define and coordinate the commercial calendar, align campaigns across teams, lead kick-offs and check-ins, and drive post-mortems with clear learnings
•Track market trends, competitors, and customer feedback, and turn insights into actionable recommendations for the commercial strategy
•Coordinate commercial topics across Marketing, Webshop, and Operations to support smooth collaboration and execution
•Lead country-, cluster-, and regional-wide growth projects with accountability for performance and reporting, and serve as the go-to person for commercial topics
Requirements
•Bachelor's or Master's degree in Management, Engineering, Finance, Marketing, or a related field
•4+ years of relevant experience in commercial roles within FMCG, consumer goods, Retail, or Ecommerce
•Analytical skills, familiarity with conversion rate, traffic, and the sales funnel, and understanding of both the top and bottom line of a P&L
•Strong stakeholder and project management skills, with the ability to contribute to and work within cross-functional projects
•Structured thinking, easy collaboration across teams, and strong business acumen
•Results-driven, able to think beyond country scope and shift between strategy and tactics, with an entrepreneurial mindset
•Fluent in English
Nice to have: P&L ownership, experience onboarding juniors, leading interns, or managing a small team
Benefits
•Private Health Insurance
•24 vacation days per year, plus 1 extra day per year worked up to a limit of 29 days per year
•Flexible hybrid setup with up to 22 remote days per quarter
•Modern, pet-friendly office in Parque das Nações, Lisbon

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