Fresha

business development manager in beauty and wellness

In short

Business Development Manager role for Fresha, an AI-powered operating system for the beauty and wellness industry, focused on acquiring and growing new merchant partners across the Cyprus market. The role covers the full B2B sales cycle — prospecting, demos, negotiation, closing — plus ongoing partner relationship management. Requires at least 1 year of B2B sales experience and fluency in Greek and English. Compensation is uncapped commission-based, and the role operates remotely with field work in Cyprus.

About Fresha
Fresha provides an AI-powered operating system for the global beauty and wellness industry. Its platform helps businesses attract clients, manage operations, and run their business in one place.
Responsibilities
•Achieve and exceed sales targets by acquiring new merchants across Cyprus
•Conduct targeted multi-touch outreach by phone, email, social media, and in-person visits
•Manage the full sales cycle, from lead generation and prospecting to product demonstrations, negotiation, and closing
•Present and demonstrate Fresha's software and fintech solutions to prospective partners
•Analyze potential partners' needs and costs to align software capabilities with their commercial goals
•Collaborate with onboarding, product, and account management teams to ensure a smooth partner transition and experience
•Gather feedback on local market trends, competitors, and partner needs to inform regional strategy
•Act as the primary commercial contact for new partners joining the Fresha ecosystem
•Take ownership of the Cyprus market, driving revenue growth and expanding Fresha's regional presence
Requirements
•At least 1 year of B2B sales experience with a track record of meeting or exceeding targets
•Strong prospecting, cold outreach, relationship-building, and closing skills
•Strong organisation and time management; able to multitask, prioritise, and work independently in the field
•Curious, eager to learn, and passionate about technology and partner success
•Fluent in Greek and English, written and spoken
•Experience in or a strong passion for the beauty, wellness, and self-care industry
Nice to have
•Experience selling SaaS, online marketplaces, payment platforms, or fintech solutions
•Knowledge of Russian or other languages
Conditions
•Competitive salary with uncapped commission; high performance is directly rewarded
•Clear career progression, including opportunities in senior business development, leadership, or international sales
•Opportunity to sell a market-leading product and work with supportive sales leadership and a global commercial team
•Freedom to manage the territory, calendar, and sales pipeline

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