Extia

Business analyst in Salesforce Marketing Cloud

In short

Business Analyst role acting as the right hand to the SFMC Product Owner, running day-to-day Salesforce Marketing Cloud campaigns and journeys while supporting business analysis and platform evolution for a multinational company with B2C, B2B2C, and B2B activities. Requires 5+ years as a Business Analyst, CRM/MarTech Consultant, or Marketing Automation Specialist, hands-on SFMC and SQL experience, and experience in global, multi-country environments. Hybrid role based in Barcelona; French is a plus.

About the Role
At Extia, our motto is "First who, then what". We put people and teamwork first to deliver high-impact solutions. You will serve as the dedicated operational and functional right hand to the SFMC Product Owner in a major multinational environment. Your main objective will be securing day-to-day campaign and journey operations (RUN) while supporting business analysis and platform evolution (BUILD) across B2C, B2B2C, and B2B global activities.
Responsibilities
•Configure, test, validate, and deploy complex campaigns and customer journeys (Journey Builder, Automation Studio, Email Studio, Data Extensions)
•Investigate execution issues, data inconsistencies, or targeting errors (SQL, SFTP/API), coordinating solutions with technical teams
•Translate business needs into functional specifications, user stories, backlog priorities, and oversee UAT testing
•Monitor audience segmentation, data quality controls, consent processes (GDPR, opt-in/opt-out), and operational KPIs
•Create user guides, process documentation, and lead training sessions for regional business teams
Requirements
•5+ years as a Business Analyst, CRM / MarTech Consultant, or Marketing Automation Specialist with proven hands-on delivery
•Strong, hands-on experience with Salesforce Marketing Cloud (SFMC) and SQL fundamentals for data query/segmentation
•Experience working in global, multi-brand, or multi-country environments
•Analytical mindset, autonomous problem-solving, and the ability to bridge complex technical topics into clear business language
Nice to Have
•French is a major plus
Conditions
•A work model adapted to your project and work-life balance
•We design your professional growth roadmap with you
•A Coach, a Manager, and an HR Specialist always by your side
•Private Health Insurance (incl. Physiotherapy and Psychology) + Meal Vouchers + Transport Card
•Over 3,000 colleagues across Europe and Canada
•A workplace culture built on proximity, transparency, and genuine support
•Team buildings, charity initiatives, tech meetups, and internal celebrations

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