About the Company
Super is a global technology group building technology-driven entertainment and fan-centric experiences, including a platform for sports, gaming, and fan experiences. It serves millions of customers worldwide.
Responsibilities
•Develop and execute the local brand strategy in line with business and commercial objectives
•Strengthen brand positioning, differentiation, and relevance in the betting and gaming market
•Coordinate integrated brand campaigns across TV, OOH, digital, social, content, PR, and BTL, managing the full campaign lifecycle from briefing and creative development to media coordination, execution, and evaluation
•Manage communications with sports clubs, event organizers, and other partners, ensuring contractual obligations and negotiated benefits are delivered
•Identify partnerships and cultural or sports opportunities that can strengthen brand relevance and differentiation
•Build activation strategies that generate measurable consumer engagement and commercial value
•Plan and participate in on-site activations at sporting events, stadiums, fan zones, and promotional areas
•Monitor brand health, consumer perception, and competitors' communications, sponsorships, promotional strategies, and media presence
•Manage the allocated brand marketing budget
•Define KPIs and measurement frameworks for campaigns, sponsorships, and activations
•Evaluate effectiveness through brand uplift, reach, engagement, acquisition contribution, and ROI/ROMI where measurable
•Coordinate with multidisciplinary creative teams and partner with Acquisition, CRM, Product, Casino, Sportsbook, Commercial, and Operations teams
•Lead external creative, media, production, PR, and activation agencies
•Coordinate stakeholders and projects while maintaining high execution standards and speed to market
•Manage agencies and external partners, ensuring quality, speed, and cost efficiency
Requirements
•At least 3 years of experience in advertising, digital, or PR agencies, or as a Brand Manager in the consumer goods sector
•Strong understanding of digital, social, ATL, and BTL marketing
•Commercial mindset and ability to connect brand activity with business performance
•Creative thinking, innovative ideas, and ability to connect creative resources to develop authentic sports stories
•Strong organizational skills, attention to detail, and a hands-on approach to problem-solving
•Ability to gather feedback from internal and external stakeholders and incorporate it into the final product
•Flexibility and openness to field work, including weekends and outside regular hours during major events
•Understanding of the local and international betting industry and a genuine passion for sports
•Ability to work effectively in a fast-moving, highly competitive environment
•Advanced English
Nice to have: Experience with sports sponsorships, partnerships, or entertainment marketing
Conditions
•Medical/Health Insurance
•Open Annual Leave
•Employee Assistance Programme
•Training & Learning Development
•Additional benefits vary by country and will be shared during the hiring process
•Hybrid work in Belgrade, with 3 days in the office per week
