About
BYD develops and markets the DENZA automotive brand.
Responsibilities
•Develop and execute regional marketing strategies and annual plans aligned with business objectives and Global Marketing Strategic Guidelines
•Collaborate with the European PR and Event team on regional marketing activities, including national events, advertising, and digital campaigns, to increase brand awareness and influence
•Maintain relationships with press, media, agencies, and social influencers in coordination with the PR Manager; promote brand and product stories and promptly handle public relations issues
•Supervise dealer marketing plans and execution, providing dealers with marketing support and guidance
•Conduct regional market research, monitor competitor activities, analyze post-event effectiveness, and feed findings into marketing plans
•Manage the marketing budget, ensure rational use of funds, and optimize ROI
•Represent the brand in the region within the industry and key media
•Ensure dealer websites, signage, and marketing materials are localized, up to date, and compliant with BYD CI policy
•Take on additional tasks assigned by the Country Manager and senior management to support company growth objectives
Requirements
•3–5 years of marketing experience in the premium automotive industry
•Experience managing online and offline marketing campaigns
•Knowledge of CRM systems, social media, and marketing tools
•Ability to organize events and promotional activities
•Creative mindset, strong organizational skills, and attention to detail
•Excellent communication and interpersonal skills
•Ability to analyze campaign performance and prepare reports
•Fluent in English and the local market language
•Experience working with premium/VIP customers
Conditions
No conditions specified in the posting.
