About Pleo
Pleo builds spend management solutions that make managing money seamless for finance teams and employees. Its platform supports more than 40,000 customers, with a vision to help businesses go beyond.
Responsibilities
•Own the brand marketing strategy to make Pleo the undisputed choice for mid-market European finance leaders
•Build and execute integrated brand campaigns from concept through reporting, learning from recent launches and pushing further
•Create branded content that reflects the precision, rigor, and craft of finance leaders
•Manage the funnel strategically, balancing awareness, consideration, and conversion while reaching new audiences
•Own the budget and agency relationships as their strategic partner
•Measure brand lift, earned media, consideration, and the impact of brand work on pipeline and revenue, collaborating with Brand Intelligence, Integrated Marketing, Data, and MOps
•Set the benchmark for fintech brand work by combining strategic rigor and creative excellence, establishing Pleo as a model for audience understanding
•Map customer journeys across SMB, mid-market, and enterprise segments to identify brand opportunities
•Develop a comprehensive European brand roadmap building on recent launch momentum
Requirements
•10+ years of experience in brand marketing
•A portfolio demonstrating leadership of campaigns from strategy through execution, ideally integrated campaigns across multiple channels
•Strong stakeholder management skills, including influencing stakeholders, selling ideas, and pushing back when needed
•Strategic thinking and an execution mindset, with the ability to build a six-month brand strategy and handle day-to-day campaign work
•Comfort with ambiguity and a fast-paced environment
•Understanding of how brand and pipeline connect, and how brand campaigns support business growth
•A point of view on category dynamics and the ability to identify market opportunities
•Strong understanding of when and how to localize concepts, messaging, and GTM campaigns across markets
•Candidates who prefer high-level strategy without hands-on campaign execution, rigid and slow-moving environments, or brand marketing isolated from performance data, pipeline metrics, and commercial growth are not a good fit
Nice to have
•B2B or fintech brand marketing experience
•Fluency in one or more European markets
Conditions / Benefits
•Your own Pleo card
•Catered lunches on work days or a lunch allowance based on the local office
•Comprehensive private healthcare, with coverage options depending on location
•25 days of annual leave plus public holidays; additional days may apply in some countries
•Free mental health and well-being support through MyndUp
•Paid parental leave
•A take-home test and presentation during a 60-minute team interview
•No visa sponsorship is available for any listed location
